Digital Marketing Manager, A&nz

2 weeks ago

Melbourne, Victoria, Australia Chubb INA Holdings Inc. Full time
Chubb is the world's largest publicly traded property and casualty insurer.

With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.


Chubb Australia is currently experiencing a period of accelerated growth, and as we continue to excel and make our mark in the local market, we are looking for high potential individuals to join our dynamic and fast paced team.


Your Role:


As Digital marketing specialist within the marketing & communications team, you will be responsible for executing high quality and highly effective digital marketing programs to increase broker engagement, drive awareness and consideration for digital conversion with end-buyers.

You will work across digital channels that are owned (e.g. web site), earned (organic LinkedIn) and paid (paid digital media).


You will also work closely with a dynamic regional and global team of digital experts to identify best practices from other markets, whilst also being a thought-leader in terms of the Australia & New Zealand market.

You will live and breathe our Chubb values of 'we are a learning organisation'.

Your Responsibilities:

Management and delivery of all digital channels and campaigns spanning a variety of objectives - including corporate communications, customer acquisition, segmentation, personalization & nurturing


Develop and implement robust digital marketing strategies and campaigns designed to optimise nurturing, and conversion through various digital media activities such as programmatic display, web advertisement, newsletters, SEO, SEM and social media advertising.

Plan, develop and implement appropriate testing parameters (landing page, messaging, creative, new channels etc). Identify actionable improvements from digital test & and learn or research initiatives.


Utilising digital tools available within the Global Digital Marketing team, monitor digital marketing performance (Daily/Weekly/Monthly) and drive reporting of campaigns, driving optimisation opportunities for top, medium and lower funnel performance.

Manage opportunities to grow and scale activities across products, channels and audiences.

Support in the management of any external digital agency relationships for paid media, data-driven decisioning, UI/UX and optimisation.

Work closely with the creative agencies and/or in-house designer and/or corporate brand team to develop winning creatives

Conduct competitor and market research to identify potential growth opportunities as well as keep pace with digital marketing industry trends and development

Advise brand and marketing colleagues on test/learn recommendations in relation to digital channels, acting as thought-leader in regards to performance and testing

Work with local, regional and global teams to continually improve the user experience of the Chubb website.

Managing digital marketing budgets and expected performance benchmarks

Develop assets, templates, processes and training to ensure A&NZ colleagues are able to brief and work with digital marketing tools and campaigns effectively

Oversee digital campaign audience selection and manage customer/prospects lists in relation to digital marketing activities

Maintain performance reports and dashboards, developing other ad-hoc reporting as required

Lead the deployment and drive usage of relevant MarTech tools across the team such as SFMC, GA and AEM

Ensure digital deliverables are compliant with relevant regulatory requirements and internal policies.

Qualifications:

Your Skills & Experience:

University degree in Marketing, Communications or related discipline

At least 5 years of experience working in a media agency, client-side digital marketing and/or marketing management role

Proven experience in managing digital campaigns to deliver organisational outcomes and goals


Experience of key digital marketing tools such as Google Analytics, Google Datastudio, Adobe Enterprise Manager (Content Management Platform) and a working knowledge of SEO and Accessibility.

Experience of other digital tools are desirable, to include; Conductor (Search Engine Optimisation), AQA (Accessibility), OneTrust (Cookie Consent), Microsoft Dynamics.

Strong analytical and data anlaysis skills

Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships

Exceptional verbal and written communication skills.

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