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Head of Studio

3 months ago

Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited (ANZ) Full time
Head of Studio & Production

Req ID: Department: AR Marketing Go To Market Division: Australia Retail Location: Melbourne

About the role

At ANZ, the goal is to create a world where individuals and communities can thrive. This involves enhancing customers' financial well-being so they can accomplish remarkable feats, whether it's purchasing a home, establishing a business, or saving for various goals.

The ANZ Retail Marketing team is undergoing a significant transformation to bring an in-house creative studio. This change has opened up an opportunity for a leader to supervise the creative and production direction for ANZ Retail Australia.

As the head of ANZ's internal creative and production studio, your role entails overseeing all creative output of the studio, ensuring alignment with brand strategy and preserving brand identity. You will also offer guidance and expert advice on the production process for all major integrated campaigns.

Utilizing your expertise in MarTech solutions, you will be responsible for enhancing the quality, effectiveness, and consistency of advertising and marketing communication production across all platforms.

In-depth knowledge of the production process and creative development is crucial to support, develop, and educate the broader marketing team, enhancing their knowledge and confidence.

A core aspect of the role involves leading a comprehensive creative team consisting of Designers, Content Leads, Video Motion designers, Account Managers, and Production Specialists to deliver top-notch creative assets.

Developing and executing the Studio Capability Roadmap is vital, as a key focus is to continually enhance the level and type of support, especially concerning digital asset and AV development.

Role Location: Collins Street, Docklands VIC

Role Type: Permanent, Full-Time

What will your day look like

This role involves:

  • Creative Direction
    • Oversight of all assets produced by the studio, ensuring alignment with internal pitches and proposals to deliver quality outcomes.
    • Supervising art direction from inception to completion, ensuring timely and within scope delivery.
    • Staying updated on design trends to foster innovation and differentiation, and sharing these insights with the wider team.
    • Translating briefs from the marketing team to the studio to initiate the creative process for optimal creative delivery.
    • Demonstrating a strong creative vision and direction to meet business requirements.
    • Presenting ideas to internal stakeholders with well-thought-out rationale.
  • Studio Operations
    • Implementing MarTech technology to support asset development, workflow management, and asset storage.
    • Coordinating workflow, resource planning, and ensuring project timelines are met.
    • Serving as a liaison between the marketing team and external agencies for effective communication.
  • Studio Production
    • Collaborating with cross-functional teams on the production process for integrated campaigns.
    • Liaising with production suppliers, discussing print specifications, and providing post-production feedback.
    • Sourcing estimates and ensuring timely, high-quality output within budget.
  • Business Performance
    • Developing a studio roadmap and strategies to enhance internal capability.
    • Monitoring and reporting on team performance to achieve business savings targets.
    • Administering practices to maximize efficiency, including status reports and team performance evaluation.
    • Establishing rigorous processes to ensure compliance with risk frameworks and quality control standards.
  • Leadership
    • Leading, inspiring, and coaching the internal studio team to uphold visual excellence.
    • Providing daily direction and management to meet team objectives and maximize efficiency.
    • Mentoring the team and expanding the design team for increased productivity.
    • Encouraging creative problem-solving and maintaining team morale in alignment with company values.

Underpinning these responsibilities are various success factors:

  • Ensuring cost savings through external agencies.
  • Increasing studio capability for cost savings.
  • Influencing production efficiencies during major campaigns.
  • Achieving customer, marketing, and channel-specific metrics, including ROI.
  • Fostering strong relationships with partners and stakeholders.
  • Exhibiting excellent verbal and written communication.
  • Demonstrating exceptional project management skills to oversee multiple high-paced projects simultaneously.
What will you bring?

The essential knowledge, skills, and experience required for this role are:

  • Commercial acumen
    • Deep understanding of business performance reporting and translating results into commercial outcomes.
  • Production Process
    • Proficiency in agency production processes to identify opportunities for greater efficiencies.
  • Creative Development
    • Strong creative vision and ability to deliver compelling narratives.
  • Transformation
    • Experience in transforming work practices and implementing AI tools.
  • Communication
    • Effective communication, stakeholder management, and negotiation skills.
  • Critical Thinking
    • Ability to tackle complex problems using critical thinking and available data.
  • Creative Cohesion
    • Passionate about portraying the brand consistently across products.
  • Agency Management
    • Building effective relationships with agencies for shared business outcomes.
  • Strategic Prioritization
    • Reviewing initiatives to prioritize those with the greatest benefit.
  • Software Skills
    • Proficiency in Microsoft suite and Adobe Creative Suite.

Additional desirable skills and experiences include qualifications in Marketing, Business Administration, leadership experience, and the ability to deliver sound strategies that drive results.

You are not expected to possess all these skills. At ANZ, a growth mindset is valued, so if you have most of them, we welcome your application.

Why join us?

Now is an exciting time to lead within one of Australia's prominent banks amid the evolving landscape of traditional banking models.

ANZ promotes inclusion and diversity in the workplace, celebrating the uniqueness of its employees and encouraging applications from diverse backgrounds. Candidates with disabilities are encouraged to request additional support. Recruitment decisions are based on role-specific needs, individual strengths, and characteristics. Flexibility is embraced at ANZ, with roles tailored to accommodate individual preferences.

Job Posting End Date

29/05/, 11.59pm, (Melbourne Australia)