Direct Marketing Lead

1 week ago

Sydney, New South Wales, Australia Beaumont People Full time

Direct Marketing Lead

  • An opportunity to join a charity that is helping the fight against cancer and saving lives through much needed research.
  • Open to candidates based in Sydney or surrounds (also open to Melbourne), very flexible work environment with reduced days in the office offering incredible work life balance
  • Supportive and inclusive team culture and opportunity for professional development.
  • Full time, 9-day fortnight or 4 days a week – super flexible

About the Organisation:
For over 30 years this exceptional charity has been raising funds for clinical trials research seeking a cure for one of the most common forms of cancer , affecting over 36,900 Australians each year and claiming a devastating 51 lives each day . Their research has led to the improvement in both the life expectancy and quality of life of people diagnosed.

About the Role:
As the Direct Marketing Lead you will lead the coordination of the Direct Marketing program including warm appeals, acquisition campaigns, and regular giving. This position plays a pivotal role in the successful growth of the fundraising and marketing program.

Driving the program you will be responsible for developing, implementing, and managing the renewal, retention, and acquisition strategies for one‐off and regular givers with a key focus on direct mail and email campaigns to grow revenue and build their supporter base.

This role is joining a small, collaborative team and requires the successful candidate to be hands on and demonstrate a data-driven mindset. They will need to thrive in a deadline driven role, project managing external stakeholders and agencies to execute campaigns in timely manner.

Key Responsibilities:

  • Develop and implement donor acquisition, retention, and cultivation strategies with the support of the Philanthropy and Fundraising Manager across multiple channels.
  • Plan and execute multi‐faceted direct marketing, donor development, and online marketing strategies that develop broad‐based community support for the organisation.
  • Work directly with suppliers and partners to develop and implement marketing strategies for acquiring and retaining supporters (one‐off and regular givers) through a variety of different media such as on‐line, direct mail and telemarketing.
  • Manage and drive the appropriate measurements for direct marketing to monitor and evaluate performance and derive key insights.
  • Build relationships with the internal communications team, members, donors, and the community to develop compelling marketing campaigns.
  • Identify prospects for major gifts, mid value, bequests, and community fundraising.
  • Working closely with the Database Coordinator, manage and drive the appropriate reporting for direct marketing to monitor and evaluate performance and derive key insights.
  • Develop and implement direct marketing processes, policies, and procedures, including contracts, renewals, evaluations, and financial reporting.
  • Develop and manage the direct marketing budget, ensuring activities meet targets and deadlines, while delivering necessary reports and appeals.

Knowledge and Experience:

  • Previous experience in individual giving, direct marketing, campaign development, ideally in the nonprofit sector or, open to candidates looking to transition from the commercial sector.
  • Demonstrated ability in developing, testing, and implementing effective direct marketing programs, new product developments, fundraising techniques and resources.
  • Proven experience in strategic and operational delivery of all aspects of direct marketing and reporting outcomes for retention and growth.
  • Experience in partner/stakeholder liaison with strong interpersonal skills.
  • Strong time management skills with the proven ability to manage several projects at once.
  • Experience in managing budgets, project expenditure and delivering organisational outcomes.
  • Knowledge of and experience with CRM databases and data analysis.
  • Excellent written and verbal communication skills and strong attention to detail.

How to Apply:
If you would like to apply for this great opportunity within a great organisation and team, please submit an up-to-date resume ASAP as applications will be reviewed on an immediate basis.

For more information or a confidential discussion, please contact Kristina Lesko at

At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds, and people with disabilities. We do not discriminate based on race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status.

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