PR Manager

2 weeks ago

Sydney, New South Wales, Australia Scentre Group Full time

Our Story

Scentre Group is the owner and operator of 42 Westfield destinations in Australia and New Zealand; partnering with the world's leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is transforming the retail space.

Every day, our people play a vital role in our purpose to 'create extraordinary places, connecting and enriching communities.'

Your opportunity

Within the Marketing & Community team and reporting to the Group Manager PR and working closely with the Senior PR & Social Media Manager, you will play a crucial part in our dynamic and collaborative environment, working across multiple areas of the business, including Retail Partnerships, Community, and Corporate Affairs.

In this role, you will help manage the execution of earned consumer media and influencer activity across the Westfield business in Australia and New Zealand.

Your role and responsibilities will include, but not be limited to:

  • Guide best practise implementation of earned and influencer strategy, with a particular focus on leading centre activity, retailer openings, cultural and community initiatives and supporting on wider campaigns. ​
  • Collaborate effectively with centre marketing teams, cross divisional stakeholders, and external business partners, including retail partners. ​
  • Help manage our retained agency partner, Pulse, who we see as an extension of our team. ​
  • Support centre teams and the wider business on customer communications and issues management including recommended approach, supporting copy and stakeholder endorsement. ​
  • ​You have a can-do attitude and can help manage several different projects concurrently​.
  • Excellent communication and strong stakeholder management skills​
  • Strong attention to detail, writing and proofreading skills, from press releases to customer responses.

What will set you apart from the rest?

  • 5+ years' previous consumer marketing or PR experience.​
  • Understanding of PR, social media and influencer activity, experience in these disciplines preferable.
  • Excellent communication and strong stakeholder management skills.​
  • Strong attention to detail, writing and proofreading skills, from press releases to customer responses. ​

What will stand out will be your dedication to always looking for ways to learn and show initiative within both our team and the business in areas such as sustainability for example.

You will have a history of building a strong rapport with internal and external stakeholders and thrive in an evolving environment.

What sets us apart from the rest?

  • A collaborative, welcoming, inclusive, and supportive culture.
  • Life Leave – additional five days paid leave to use however you like on top of your four weeks annual leave.
  • Diverse career paths - Opportunities to cross-skill and develop working with over seventy different professions within the team.

Our diverse and inclusive workforce is not only something we are proud of but something to which we are committed. We encourage and support our people to bring their 'whole selves' to work every day. This is because we believe all our differences contribute to our success and ensure a workforce that reflects the customers we serve. Our commitment is backed by executive and employee-led working groups including All Abilities, LGBTI, Mental Health & Wellness and Gender Equity alongside other initiatives such as our Reconciliation Action Plan to grow our Aboriginal and Torres Strait Islander workforce.

Should you have any questions, or want to discuss the role further, please reach out to the Talent Lead - Kylie Stephens,

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