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Paid Media Specialist
2 weeks ago
- Endtoend management
- Strategy
Join Australia's 3rd largest supermarket brand and its associated brands, where you get to be part of a media team and successfully own and deliver its Paid Media activities.
You will be self-sufficient in running the entire paid social and paid media marketing cycle - strategy, innovative creative ideation, hands-on execution, as well as optimization and reporting.
Reporting to Digital Marketing Manager (Media) you will have full ownership and responsibility to deliver strong ads that will increase customer acquisition for retail stores.
Daily responsibilities:
- Develop and execute all social paid media campaigns.
- Ensure campaigns are delivered as briefed, on time, and adheres to brand guidelines, industry best practices, and compliance requirements.
- Closely monitor and analyze performance and recommend optimization strategies to increase campaign performance.
- Be an active team member by collaborating and participating in campaign creative and strategy discussions/meetings/workshops.
- Social and paid media reporting
- Keep up to date with the latest trends and champion best practices with greater team and stakeholders
- Develop educational content and provide social media support for our Retailers
- Perform other digital marketing duties as directed by the Digital Marketing Manager
What you need:
- 3 years or more paid social marketing experience
- Meta, Twitter, TikTok and Youtube advertising experience
- Acquisition funnel experience
- Ad Optimisation experience
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