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Assistant Marketing Manager, Piaget

3 months ago

Sydney, New South Wales, Australia Richemont Full time

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Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder's motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

«Always do better than necessary» is not only our founder's motto; it is also the mindset that drives us every day to do what has never been done before

Have you ever thought about becoming a member of the Piaget Family?

MISSION

Partner to Develop and execute the Marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on national level to best support Oceania sales.

RESPONSIBILITIES

Partner to develop and implement Marketing plan

  • Adapt the global marketing plan to national level
  • Partner with Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives
  • Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director

Lead brand awareness and desirability across channels

  • Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
  • Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in Oceania region.
  • Manage local PR agency to support meeting PR KPIs
  • Manage and maintain relationships with editors, KOLs, and other people of influence suitable to Piaget
  • Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
  • Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels

Drive New Client Acquisition & Better Client Experience

  • Partner with Regional Client team to identify target clients for each initiative and required supporting assets
  • Identify likeminded brands to partner with to support client acquisition
  • Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)

Execute VM for boutiques according to shared strategy

  • Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
  • Ensure all visual elements of the boutiques are meeting Piaget quality standards.
  • Manage seasonal execution of florals for store
  • Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.

Partner with region to Define the Digital strategy

  • Implement the online marketing strategy for Piaget. Plan and perform digital multichannel marketing campaigns to drive sales and awareness.
  • Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
  • Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends

The Exceptional skills we are looking for:

  • Successful direct and transversal management skills
  • Good communication skills and perfect presentation to act as an ambassador towards our partners and clients
  • Team player, creative and positive spirit
  • Good analytical skills to evaluate business performance and derive marketing actions
  • Organized and multi-tasking
  • Proficient English, another language is a plus.
  • Master degree (Business administration, Marketing)
  • +3 years experience in management in the luxury goods industry
  • +2 years experience in Digital. E-commerce launch experience would be a plus
  • Experience in marketing with trade Retail marketing experience.
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