Head of Media

2 weeks ago

Sydney, New South Wales, Australia Dyson Full time

Summary:

Salary:

Competitive

Team:
Media

Location:

Australia - Sydney Barangaroo Office

About Us:

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people.

About the Role:


The Head of Media will be responsible for defining and executing omni-channel Media strategies to drive demand for Dyson's categories across its Direct and Indirect channels in Australia & New Zealand.


You will be responsible for leading and bringing together multiple agencies and teams to deliver the optimum and most effective consumer journey across all paid and owned social channels to help current and prospective owners discover the right machine for them.

With leadership over paid upper funnel (i.e., awareness, consideration), paid lower funnel (i.e., conversion/acquisition), contracted influence and owned social teams, it will be your job to identify the right mix of channels and investment to achieve category and channel specific objectives.

This is a 12 month fixed term contract position.

Main responsibilities include but not limited to:

  • Define Dyson ANZ's overarching media strategy stitching together Global frameworks with local market insights that effectively balances brand building, performance-based marketing and owner loyalty leveraging the right mix of paid (i.e., traditional, digital, contracted influence), owned and earned channels
  • Work with agency to create annual engagement and timeline plan to ensure we are giving agencies across Australia and New Zealand adequate time to deliver against our business needs
  • Lead annual briefing process, updating briefing templates as required, ensuring brief contributors (Category, Retention, eComm, Comms) are adhering to timelines and processes.
  • Clearly define long and short term strategic priorities and be able to quickly adapt investment and plans as business conditions change
  • Maintain visibility of total Dyson media presence in market inclusive of Dyson and retailer funded activity and ensure no doubling up of investment. Provide best practice to Shopper Marketing team to be able to hold retailers to account on delivery
  • Be the key point of contact with our media agency and other key partners e.g., Google, Meta, TikTok etc
  • Work with the agency to optimise existing process to drive smarter, more efficient ways of working without compromising on quality of output
  • Collaborate with the Direct team (local and global) and local category teams to identify meaningful USPs for Direct, then work with local and global teams to make these a reality
  • Ensure that we are leveraging every opportunity across the media consumer journey to showcase and educate Australians/New Zealanders on why they should buy direct from Dyson
  • Establish measurement and reporting that enables faster, better decision making
  • Coach and develop a high performing team

About You:

Previous skills & experience:

  • Marketing or related degree (business/marketing)
  • Solid experience in marketing brand building, media strategy/implementation and customer loyalty
  • Experience with managing or working in media agencies both on and offline
  • Solid knowledge of all marketing channels, tactics and their roles
  • Direct management of paid search function; in house preferred
  • Web analytics tools and Content Management Systems beneficial
  • Leveraging first and thirdparty data to improve relevancy of comms
  • Solid experience managing diverse teams
  • Working in a matrixed organisation with a diverse local crossfunctional team and Global stakeholders preferred
  • Strong presentation and influencing skills

Benefits:

At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work - your authentic you.

We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.


Outside of a competitive salary package, our team members receive additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition.

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