Brand Communication Manager

2 weeks ago

Melbourne, Victoria, Australia Origin Energy Full time

Delivering good energy starts from within
It's an exciting time to join Origin.

Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and customer solutions.

We're always looking for better ways to deliver for our customers - and for our people.

About the role:


This newly created position sits within the Brand & Design team, whose purpose is to govern, protect, and to find and articulate the way forward for the Origin brand.

The Senior Communication Strategist play a critical role in taking high-level brand strategy and platforms and crafting them into compelling and integrated communication strategies that can then be brought to market by the wider organisation.


Why this role matters?
The primary body of work will be communications strategy. Specifically, the crafting of multi-channel, integrated communications plans and the development of consumer-facing messaging and the.

Key responsibilities will include:

  • Bring big ideas to life across the origin ecosystem by crafting clear, compelling and connected strategic work across multiple touchpoints.
  • Build out multichannel communication plans that combine owned, earned, shared and paid (OESP) channels and media.
  • Craft key messages, communication and messaging hierarchies to set up the design and activation function to execute campaigns that are crisp, clear and make sense.
  • Partner closely with brand experts, researchers, designers, content, social, product and marketing leads, whilst building and fostering a culture of creative and communication best practise.

What will you bring?


As a curious thinker, you will understand the governance and systems required to keep good brands great but you're a creative thinker too.

You possess an ambition to ideate, create, innovate and transform.

You bring with you a host of experience working across a range of brands, likely in an agency environment, or a combination of agency and client-side.


  • Extensive experience building communication strategies, campaign ecosystems.
  • Significant expertise in working across owned, earned, shared and paid channels.
  • A bias for action and a bias for delivery. Able to develop work, present work and get things done.
  • A rich understanding of brand storytelling and a passion for helping brands to find their voice.
  • Familiarity with working in complex, matrixed environments with multiple stakeholders and competing deadlines.

Origin - Where good change happens
At Origin, we're powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential.

If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

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