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Content Editor

3 months ago

Sydney, New South Wales, Australia H&M Full time

Key responsibilities:

  • Be fully immersed in the local daily customer communications plan to understand customer need, purpose, and effect of local activities.
  • Closely collaborate with Media specialists and Ecommerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice
  • Coordinate with the Global Media team to ensure that the latest guidelines and templates are used.
  • Write copy that is based on global guidelines and brand tone of voice you: creating communication for local market needs and assigned activities
  • Conduct analysis on how the local and global content performs for the different customer target groups and visualize learnings in a sharable format.

Qualifications

To be successful as a Content Editor & Copywriter you have excellent knowledge of how to create compelling digital content for media channels and websites.

You can write copy as well as create layouts based on brand identity guidelines. You have worked in retail or creative agencies with creation of marketing content for digital channels.

In addition, you we believe you have strong customer centric and commercial focus and are insight and data driven, with proven ability to drive results and work towards goals.


What you need to succeed:

  • Great fashion copywriting skills in English
  • Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
  • Good knowledge of working in creative tools and MS Office package
  • Structured, organized and efficient
  • Good analytical ability and insights driven.
  • Content editor / creation experience from fashion retail and/or creative agency
  • Previous experience writing copy and creation of content stories for digital channels.
  • Ability to coordinate many stakeholders and teams.

Additional Information

Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online.

Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

  • H&M_
    _ __is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. _

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials.

Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.