Regional Manager

1 week ago

Melbourne, Victoria, Australia Visit Victoria Full time

Company
Visit Victoria is the primary tourism and events company for the State of Victoria.

We inspire people in both the domestic and international markets, to visit Melbourne and Victoria through creative storytelling and enriching events.

Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy.


We aim to build Melbourne and Victoria into Australia's number one tourism destination by delivering strong and sustainable growth across priority markets.

Visit Victoria employs 160 people in Melbourne and across key international markets.

We all work together on our goal to revitalise the visitor economy, by generating $35 billion in annual visitor expenditure and supporting 300,000 jobs by June 2024.


About this Position


Reporting to the Head of Global Markets and Commercial with 1 direct report locally based, this opportunity is in Los Angeles, California and will oversee our activities in the Americas.


This role sits in the Destination Marketing business unit which focusses on delivering best-in-class, visitor-centric marketing activities across all key consumer segments, to drive business results and deliver campaigns that inspire, convert and service travellers at all stages of the visitor journey.


An incredible opportunity to be a part of Visit Victoria, a purpose driven culture and organisation that advocates for our Victorian economy.


The role


The Regional Manager will be responsible for Visit Victoria's marketing, business and PR strategies in-market by delivering innovative and integrated marketing and communications to increase visitation, length of stay and yield from affluent international travellers within the region's target segments.


Partnering with our stakeholders you will:

  • Lead and develop solid in-market commercial relationships, influence partners, Tourism Australia, and government; execute MOUs & campaigns whilst managing agencies and media buys in-region.
  • Deliver market insights to Melbourne office and industry.
  • Lead trade missions and aid Victorian product at Tourism Australia, Victoria and partner events.
  • Represent Visit Victoria's interests at senior levels across multiple industry and government sectors by providing cross industry consultation, market expertise and authoritative advice on major projects across industry and government.
  • Manage and coordinate the operations, financial and resources allocated to the international office/s and leverage cooperative revenue from industry partners.
  • Lead and manage the development and implementation (including inhouse and via third parties) of Visit Victoria's global marketing plans including effective public relations, advertising, marketing, digital and consumer strategies and Visit Victoria's global tourism and business plans.
  • Provide critical market and consumer expertise, insight and guidance in the development of marketing, advertising and creative outputs associated with significant media buys e.g., Brand Campaigns and cooperative marketing campaigns with airline, tourism and commercial partners.

About you

You also bring demonstrated experience in the following:

  • Developing and implementing strategies, advertising campaigns, business plans and creating opportunities through business channels.
  • Representing product at major international and local exhibitions, conferences, and missions.
  • Managing stakeholder management and building relationships with senior tourism, government, and commercial stakeholders.
  • Undertaking high level negotiations with the tourism and travel industry inmarket.
  • Integrating digital marketing with information distribution and tactical campaigns or promotional strategies together with considerable experience in digital content development.
  • Interpersonal, analytical, presentation and communication skills including solid experience in the preparation of written reports, press releases and recommendations.
  • Assessing, engaging and management of thirdparty contractors including creative, marketing, public relations, media buy and digital agencies.
  • A record of creativity in marketing and the demonstrated ability to undertake product development and merchandising initiatives.
  • This position has a requirement to work out of hours, and it will involve evening or weekend work including occasional domestic and international travel.

Why Join Us?
At Visit Victoria we are committed to providing an employment experience that ignites and challenges any imaginations.

  • Our work makes a positive impact on the Victorian community.
  • A reward and recognition program that aligns with our passion for Victorian experiences.
  • A hybrid working model and open contemporary working facilities.

Culture & Values
Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional resu

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