Digital Campaigns Specialist

1 week ago


Leichhardt, Australia For Health Group Full time
The Company

ForHealth Medical Centres is an industry leader in quality, accessible healthcare. We have a nationwide network of 80+ medical centres and 1300+ independent health practitioners. Our independent health practitioners offer their patients a lifetime of holistic care and provide 7+ million patient consultations annually. We are proudly part of the ForHealth Group.

The Role

The Tasks

  • Partner with the Head of Marketing to plan, implement and manage PPC campaigns for demand generation
  • Managing campaign expenses, staying on budget and estimating monthly costs based on business needs
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Work with internal team to optmise copy and landing page for improved results
  • Partner with external agencies to manage PPC initiatives for certain brands
  • Manage Ad copy for PPC campaigns
  • Track, measure, and analyse all initiatives to report on ROI
  • Analyse web traffic metrics, implement, and manage initiatives to bolster organic presence with a focus on CRO
  • Manage ongoing SEO for 120+ sites, report on organic ranking and results.
  • Handle listings management to further support SEO
  • Hands on experience with HTML and content management systems'
  • Design and implement social media strategy to align with business goals
  • Ability to plan and implement conversion, awareness, and lead gen campaigns across Meta
  • Experience in A/B testing
  • Knowledge of HTML/CSS
  • Track, measure, and analyse all initiatives to report on social media ROI
  • Bachelor's Degree in Marketing or Digital Marketing
  • 5+ years hands on experience implementing and managing PPC campaigns across Google and Bing
  • Proven experience and results from running Facebook and Instagram ads
  • Strong knowledge of Facebook Ads Manager
  • Wellversed in performance marketing, conversion, and online customer acquisition
  • Experience with bidmanagement tools
  • Strong analytical skills and experience generating SEM reports
  • Uptodate with latest trends and industry best practices
  • Solid knowledge of web analytic tools and reporting tools (Eg: GA, GA4, Lookerstudio, dashthis, SEMrush, Mailchimp)
  • Agency experience an advantage
  • Knowledge of HTML/CSS
an advantage but not necessary

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