Digital Campaigns Specialist

4 months ago


Leichhardt, Australia For Health Group Full time

The Company

ForHealth Medical Centres is an industry leader in quality, accessible healthcare. We have a nationwide network of 80+ medical centres and 1300+ independent health practitioners. Our independent health practitioners offer their patients a lifetime of holistic care and provide 7+ million patient consultations annually. We are proudly part of the ForHealth Group.

The Role

The Tasks
- Partner with the Head of Marketing to plan, implement and manage PPC campaigns for demand generation
- Managing campaign expenses, staying on budget and estimating monthly costs based on business needs
- Perform ongoing paid keyword discovery, expansion and optimization
- Work with internal team to optmise copy and landing page for improved results
- Partner with external agencies to manage PPC initiatives for certain brands
- Manage Ad copy for PPC campaigns
- Track, measure, and analyse all initiatives to report on ROI
- Analyse web traffic metrics, implement, and manage initiatives to bolster organic presence with a focus on CRO
- Manage ongoing SEO for 120+ sites, report on organic ranking and results.
- Handle listings management to further support SEO
- Hands on experience with HTML and content management systems'
- Design and implement social media strategy to align with business goals
- Ability to plan and implement conversion, awareness, and lead gen campaigns across Meta
- Experience in A/B testing
- Knowledge of HTML/CSS
- Track, measure, and analyse all initiatives to report on social media ROI
- Bachelor’s Degree in Marketing or Digital Marketing
- 5+ years hands on experience implementing and managing PPC campaigns across Google and Bing
- Proven experience and results from running Facebook and Instagram ads
- Strong knowledge of Facebook Ads Manager
- Well-versed in performance marketing, conversion, and online customer acquisition
- Experience with bid-management tools
- Strong analytical skills and experience generating SEM reports
- Up-to-date with latest trends and industry best practices
- Solid knowledge of web analytic tools and reporting tools (Eg: GA, GA4, Lookerstudio, dashthis, SEMrush, Mailchimp)
- Agency experience an advantage
- Knowledge of HTML/CSS an advantage but not necessary



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