Consultant Customer Communication Insights

2 weeks ago

Melbourne, Victoria, Australia NAB - National Australia Bank Full time

Work type:
Fixed term Full time, Secondment

Location:
VIC- Melbourne CBD, VIC- Melbourne inner
-
Make a genuine difference through the work you do:


  • Work in a collaborative and inclusive team environment focused on Delivery:
-
12 month secondment opportunity

It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.
Your job is just one part of your life.

When you bring your ideas, energy, and hunger for growth to us, you'll be recognised and rewarded for your contribution in return.

You'll have our support to excel for our customers, deliver positive change for our communities and grow your career.


It's a good time to see what more you can find at NAB as a Consultant Communication Insights in the Citi Integration team.


The role


The acquisition of Citigroup Australia's consumer business supports NAB's strategic growth ambition for Personal Banking, helping the bank achieve its goals faster as it drives toward being Australia's best Personal Bank.

NAB has mobilised an integration team to support the transition of Citigroup Australia into NAB's Personal Banking Division and integration of both businesses.


We currently have an exciting 12 month opportunity for a Consultant Customer Communication Insights to join our fast-paced and performance-driven Project Edge Compliance and communication teams.


As a Consultant, Customer Communication Insights, you will support driving and execute the implementation of evidence-based marketing communication using advance Data and Analytics technique.


The Customer Communication Insights team is responsible for leading the analytics to support strategic design and development and measuring the effectiveness of customer communications across multiple channels.

You will be able to drive implementation of evidence-based marketing communication using advance Data and Analytics technique

Your opportunity
Key to the successful integration of Citi Consumer business is the migration of Citi Consumer customers into NAB.

It is an opportunity to put your skills at work to act as the voice of the customer work as a member of the Edge team to deliver an exceptional migration experience for our customers.


Day to day you will:

You will support the Manager Compliance Communications and Project Edge managment to:

  • Conduct pre-campaign analytics to help shape customer contact strategy design and targeting opportunities
  • Conduct postcampaign analytics to continuously monitor and influence the optimisation of campaign performance.
  • Present analytical findings using data visualisation tools and creation of insight presentations for senior stakeholders
  • Recommend appropriate course of action resulting from analytical insights (eg. marketing activity, customer contact opportunities) to best meet business objectives
  • Develop improved analytical approaches and test and learn frameworks
  • Enable data into Adobe Campaign environment to support campaign execution.
  • Validate of audience selection from Adobe Campaign

What you will bring:

  • Tertiary qualifications in a relevant field
  • Highly proficient in SQL/SAS/R programming languages and experience with Python, R and PsySpark
  • Highly developed analytical skills, working with complex data sets and analysis methods
  • Substantial experience in analytics with preference in marketing within Financial Services or related industry
  • Campaign analysis: endtoend campaign analysis including testing performance against control groups, AB testing & ROI calculations
  • Marketing execution, especially database and 1:1 marketing
  • Strong stakeholder management and influencing skills required
  • Good communications skills, able to convey complex messages in a simple and effective manner
Familiarity with enterprise and financial services data sets and project management experience in an analytics setting are desirable.

A diverse and inclusive workplace works better for everyone
At NAB, we're intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It's a huge part of what makes NAB such a special place to be.

Focus on you
We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of.

We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits.

We invest in our colleagues through world-class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities.

For more information, please click here.

Join NAB

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