Marketing Executive

2 weeks ago

Adelaide, South Australia City of Adelaide Full time

Job Description - Marketing Executive

Marketing Executive

  • A workplace of positive people and ideas
  • A brilliant city, an exciting lifestyle

About the Opportunity

As a Marketing and Content Coordinator ("Marketing Executive") for the Adelaide Economic Development Agency (AEDA), you'll be part of a high-performing, results-driven marketing team. Your position will play an integral role in supporting the implementation of marketing campaigns and content coordination across web, eDM and social media. Utilising your skills, talents and drawing from your experience of being a member of this community, you will focus on promoting Adelaide CBD and North Adelaide as a destination to invest, live, work, study and visit.

In this role, you will get the opportunity to immerse yourself in some of these amazing events:

  • Major Events & Festivals: Adelaide Fringe, WOMADelaide, Illuminate Adelaide, Tour Down Under and more
  • AEDA Business Summit
  • City Hotels, Restaurants & Experiences
  • Support and collaborate with small businesses

Some of the day-to-day things you may see yourself doing include:

  • Supporting the marketing team to implement marketing campaigns in line with the AEDA Business Plan, from conception to completion.
  • Ensuring marketing activities, communication and content are in line with the AEDA brand positioning and values.
  • Managing social media platforms (Instagram / Facebook / YouTube / LinkedIn) across AEDA's accounts, Experience Adelaide, Adelaide Economic Development Agency, with the objective to drive awareness and engagement by analysing and optimising content.
  • Engaging with agencies and suppliers, internal and external stakeholders, and city-based businesses as required.
  • Developing and implementing brand-focussed content (visual and written) and publishing across website and email marketing, and other content in support of marketing promotions.

**Please note that the actual title of this role is 'Marketing and Content Coordinator' in line with the naming conventions of City of Adelaide and the Adelaide Economic Development Agency.

About You

To be successful in this role you will have:

  • Experience in the implementation and co-ordination of marketing campaigns and promotions across multiple channels for a varied audience – with a focus on customer-centricity.
  • Excellent writing skills and a 'creative flair' for producing high quality, engaging content for users, whilst maintaining content strategy guidelines (tone of voice, style, etc).
  • Demonstrated experience editing and producing website content using an enterprise content management system (CMS) and search engine optimisation (SEO) knowledge to ensure that all website content is optimised.
  • A strong digital mindset with demonstrated experience using contemporary digital tools, including analytics and customer sentiment tools.
  • Experience managing multiple social media channels, including planning and uploading content, community management, reporting and optimising.
  • Knowledge and skills in email marketing focussing on email list management, creating and curating content to increase in email marketing performance.
  • Skills in digital advertising, acquisition, optimisation, and retention, utilising various marketing tools, trends and best-practice is highly desirable.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage, unique natural surrounds and structures its footprint in a way that allows it to adapt to the changing needs of the community and a dynamic global landscape. Our focus is on our community's wellbeing and quality of life - investing in city improvements and on future planning, so we continue to design a liveable city where future generations can continue to live authentic and meaningful lives. This is an exciting opportunity to join our team and be a bigger part of our amazing city

To find out how a role with City of Adelaide is able to impact the community, please watch this video here.

Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, accelerates economic growth in the CoA by attracting investment and supporting businesses, growing the visitor economy, supporting residential growth, growing an annual events calendar and markets the city as a whole.

At the City of Adelaide, we thrive in an environment that is welcoming, inclusive and safe, and celebrates difference.We value and embrace our diverse perspectives and recognise the value diversity has in fuelling innovation and enabling brilliant experiences for our diverse community.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Michael Rossi on

Please submit a Resume and a Cover Letter expressing the skills, experience and qualities you can bring to this position addressed to Michael Rossi, Executive Manager, Marketing & Tourism.

Please review the position description prior to submitting an application by following the prompts to apply.

Applications close at 11.59pm, 16 June 2024.

Please be advised this is a full-time, permanent opportunity with a starting salary at the Level 5 Classification commencing at $91, % superannuation.

As part of the recruitment process candidates will be required to undertake a Working with Children Check.

We encourage Aboriginal and Torres Strait Islander People, and people living with disability to apply.

Please note, applications received via the email address below will not be considered. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. If you require assistance with our recruitment process, you are more than welcome to connect with our People Services team on or

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