Senior Brand Manager

2 weeks ago

Derrimut, Victoria, Australia Bulla Dairy Foods Full time

Bulla Dairy Foods is one of Australia's oldest family-owned dairy companies, proudly making dairy products in country Australia for six generations. We are dedicated to making products with more care, craftsmanship and passion from only the freshest milk and cream.

We currently have an exciting opportunity for a Senior Brand Manager to join our Marketing and Innovation team on an initial 12-month contract. Reporting into the Marketing Manager – Chilled & Masterbrand, you will support the development of the portfolio as assigned.

This role is the perfect opportunity for those looking to take their first step up into a Senior Brand Manager role, or similiarly, have recently started their Senior Brand Manager journey.

You will take an active lead on understanding all the details of the portfolio from price, volume, GMC% contribution and market share. You will actively look for insights and provide recommendations to profitably grow the portfolio ahead of the competitive set.

Your responsibilities will include:

  • Actively develop and prepare the portfolio plan.
  • Prepare analysis of key internal & external information sources [brand, category, Financials, Customer, Shopper, Consumer, Market Data etc] to identify key issues & opportunities in all channels across branded & private label products.
  • Provide input into customer plans, range review presentations, pack & price strategy, consumer/customer promotion development & activation.
  • Lead & execute ATL advertising campaigns with external agencies.
  • Support the Retail and Commercial sales teams in leading the development of BTL creative
  • Support Digital Content Manager with planning social media activity.
  • Track the marketing budget & highlight over & under budget to assist in forecast management
  • Manage relationships with brand ambassadors when and where required.
  • Manage relationships with agency partners when and where required.
  • Lead the development of NPD (both short & longer term) via the Bulla Stage & gate process, including the participation in key stage & gate meetings and collaborating with cross functional teams to successfully commercialise projects.
  • Evaluate key competitor brand strategies, anticipate actions, and develop plans to ensure sustainable competitiveness.
  • Ensure completion of monthly departmental reporting for Bulla portfolio where required
  • Coordination of Bulla SKU new line information & samples
  • GS1 barcode verification submissions management for the portfolio
  • Provide timely information to the Digital & Social team for the upkeep of the Bulla website
  • Assist in the development of the branded NPD within

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