Social Media

Marketing Communications (Marketing & Communications)

Who Are We:

We are an Adelaide based fashion house that began nearly 10 years ago with the now globally recognised brand 'Acler'. Acler is a female founded and led business that at its heart, celebrates quality textiles, masterful craftsmanship and accessible luxury pieces. From the success of Acler grew our second brand 'Significant Other'. Significant Other is a pioneering force for artisanal luxury and resort-wear, a renowned presence in the Australian and international markets. Both brands have expanded rapidly, with an ever-growing list of major retailers across the US, EU, UK and Middle East.

It was important to Creative Directors and brand founders Kathryn Forth and Julia Ritorto, to keep Acler & Significant Other's operations in South Australia. To nurture talent in their home-state and offer employment opportunities that otherwise might only be found in Australia's major cities. Furthermore, integrity is at the heart of everything we do, from setting up a Scholarship opportunity for Aboriginal & Torres Strait Islander students, to our overarching work in the Reconciliation space and our ongoing charity partnerships with local not-for-profits, we're committed to being excellent and doing excellent things. If you're an excellent human, who resonates with the above; please assess your skills* against the requirements below.

What We Offer:

• An empowering female founded and led environment. We know the juggle of work & parenthood, once a month health challenges, and all that's in between, that's why we have a team first culture. We also encourage all identities in our workplace; if successful you will be welcomed into a friendly, kind, and open working environment.
• We offer a fun and supportive working environment; we encourage 360 feedback from direct reports to managers and vice versa. We know a happy team is an effective and pro-active team and offer managerial support and training throughout the year to foster this culture.
• We're passionate about continuing our operations in South Australia and keeping talent in the state. To do this we offer competitive salaries and work flexibility. A hybrid working from the office /working from home schedule is encouraged, and we're happy to flex working hours to fit around study and/or parenting schedules. Or, maybe you're a morning person and want to come in early so you can leave by 4pm? Or, you want to start a bit later at 9.30am? That's ok too.
• We have a strong staff retention rate and we're passionate about offering staff growth and development opportunities so they can stay and grow here as we continue to expand. Employees are encouraged to seek out relevant training programmes they can undertake to support both their own learning and our company growth.
• We have excelled as a business, so much so we were driven to start another business. We have highly skilled teams to both create and promote our globally coveted pieces. This is an opportunity to be part of that, and work alongside people who are nothing short of remarkable.
• Last (but certainly not least) we offer a lucrative staff discount. Each season all employees can purchase yet to be released pieces from both brands in their size, and because we drop new arrivals every month – staff orders arrive monthly You'll also receive first access to our famous annual sample sale.

*We've seen the research that suggests that women and underrepresented groups often don't apply for roles because they don't feel they fit enough of the criteria. Even if you're only 60% there, we'd like to hear from you.

Scope of Role:

The Social Media & Content Manager is a creative customer-centric role that combines storytelling with an analytical mindset to manage our global social media channels and brand content.

Reporting to the Chief Marketing Officer, you will enhance our brand presence, engage with our audiences, drive organic growth and drive traffic to purchase. You will be responsible end-to-end for our social media channels and brand content including sales tools, socials, website, email and press messaging. This role requires a strong grasp of social media and content trends and best practices, excellent content curation and copywriting skills, and the ability to analyse performance insights and industry trends to optimise content that drives sales and fosters loyal online communities.

Duties Include:

Team and Resource Management

• Lead Social Media & Content Co-Ordinator to grow in their skills and knowledge, ensuring they work effectively and creatively towards agreed KPI's.
• Manage the Marketing Budget for Content, working with the Chief Marketing Officer to prepare an annual budget, review monthly expenditure, and reforecast to shifting KPI's / business goals.

Content Management

• Responsible for the overall messaging strategy for both brands, across all touchpoints – sales tools, socials, website, and email.
• Brief asset requirements to the Senior Art Director, leading new asset directions based on overarching brand strategy and strategic review of competitor and channel landscape.
• Accountable to collaborate with and support the Content needs of the E-Commerce, Wholesale & Retail departments; creating brand aligned content that will drive website and foot traffic.
• Lead the cross functional Content Working Group to plan and publish brand content in line with the Content Calendar and Messaging Matrix each season.
• Take initiative to proactively identify and pitch new content opportunities to the Chief Marketing Officer, Creative Directors and wider Creative Team.

Social Media

• End to End responsibility for all Social Media channels for both brands to deliver strong and engaging content and drive website traffic; including Strategy, calendar planning, content briefing, posting and community management.
• Lead the Social Media & Content Co-Ordinator to manage all social media accounts day-to-day including scheduling and community management.
• Lead the Social Media & Content Co-Ordinator to source and execute partnerships with content creators that bring to life our brand identity on owned, paid and wholesale channels.
• Collaborate closely with the Digital Marketing Manager to oversee the content, calendar and audiences used by our paid digital agency are delivering against agreed KPI's.
• Gather and then use data to build richer customer acquisition strategies across organic social channels; developing new engagement strategies as appropriate.
• Lead the company in reviewing and adopting new digital channels for each brand, keeping an eye on where our key target demographics are spending their time.
• Report on performance - utilising gathered data to measure the success of social media campaigns and identify opportunities.

Copywriting

• Together with the Chief Marketing Officer, oversee consistent tone-of-voice for each brand and support internal teams including customer service, retail and wholesale to align to this.
• Copywriting and editing, ensuring consistency in tone of voice across a variety of touchpoints including Sales Tools, Social, EDM, Website and Video. Specifically, a messaging matrix will be created for each collection.

Requirements:

• 5+ years' experience leading a brand's social media and content initiatives
• Fashion or prestige brand experience desirable
• Relevant tertiary education or background in Digital Marketing
• Experience in Line Management and liaison with Senior Management
• Demonstrated ability to think strategically, understand business challenges and recommend effective activation plans designed to drive results.
• Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches.
• Excellent communication skills and the ability to collaborate across the marketing team and cross functionally within the business.
• Highly organised, able to work at a fast pace to meet strict deadlines and pivot quickly to react to opportunities when required.
• Copy writing skills and the ability to tailor tone of voice across two different brands.
• Proficiency with social media management tools (Later scheduler, Pinterest uploading, YouTube uploading and experience with Meta business & ecommerce manager)

Salary and Contract:

• Competitive salary dependent on experience
• 12 Month Contract
• Full Time

How to Apply:

Please submit your CV and a cover letter detailing experience relevant to the role as outlined in the Position Description by 1st May 2024.

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

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