Head Of Marketing

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Founded in 1993, Localsearch takes pride in being one of Australia's largest digital marketing providers, offering support to over 300,000 local businesses nationwide. Our expansive Sales Team and dedicated Head Office staff extend our reach to assist clients wherever they are. At Localsearch, we encourage an environment of collaboration, trust, and inspiration to ensure our customers are accessing a range of digital tools to support their business in the evolving digital space.

Where are we headed?

Our vision is to be a key support for Aussie businesses providing leading digital solutions throughout Australia. We are committed to advancing our national presence as we embark on our journey of national expansion through 2024. All while upholding our core purpose: providing hassle-free, affordable yet effective digital marketing solutions to help businesses grow.

What will you do?

The purpose of the position is to be at the forefront of our marketing initiatives. Overseeing, developing, and executing comprehensive marketing strategies that drive customer acquisition and revenue growth within the B2B sector. The Head of Marketing oversees all marketing functions, including digital marketing, email, analytics, and campaigns. The Head of Marketing will play a pivotal role in positioning Localsearch as a frontrunner in its industry, thereby contributing significantly to our long-term business success.

• Multi-channel Lead Generation: Develop and implement targeted B2B marketing initiatives specifically aimed at generating leads across various channels. Focus on optimising lead acquisition and nurturing processes to maximize conversion rates and sales opportunities within a B2B context.
• Marketing Strategy & Campaign Execution: Create and oversee comprehensive marketing strategies encompassing a wide range of activities for customer acquisition and revenue growth. Manage the execution of B2B marketing campaigns across multiple channels, ensuring they are well-targeted, measurable, and aligned with overarching business goals.
• Marketing Centre of Excellence (COE): Oversee all marketing functions, including advertising, email marketing, conversion rate optimisation, and analytics. Lead a team of specialists in each area of marketing, ensuring alignment and cohesion across all marketing efforts both internally and with external partners.
• Account-Based Marketing: Execute marketing initiatives tailored to segments of specific accounts throughout the customer journey, including cross-sell, upsell, and loyalty. Developing always-on campaigns to maintain engagement and drive continuous customer value at different parts of the customer journey.
• Brand Management: Oversee the delivery of our brand positioning and tone of voice to implement our brand's identity, values, and messaging across all B2B marketing activities. Ensure brand consistency and integrity in all marketing communications.
• Sales & Marketing Alignment: Collaborate closely with the sales team, and Chief of Sales to align marketing and sales efforts.
• Performance Monitoring: Monitor key performance metrics, leveraging data-driven insights to adapt strategies as needed. Enhance marketing attribution capabilities to deliver and report on key performance indicators (KPIs).
• Team Leadership: Cultivate a culture of excellence and mentorship, leading and nurturing a high-performing marketing team to achieve collective success.
• Stakeholder Collaboration: Ensure seamless alignment of marketing objectives with broader business goals through communication and collaboration with key stakeholders.

Who are you & what will you bring?

• Demonstrated experience in a senior marketing role within a B2B environment
• Demonstrated success in developing and executing comprehensive marketing strategies that drive customer acquisition and revenue growth
• Demonstrated skillset in project management and the ability to work across multiple projects and campaigns simultaneously.
• Ability to develop a strategic vision for the marketing function, aligning it with overall business objectives. Proven ability to think strategically and execute methodically.

Why it's great to work with us

• Amazing employee benefits – paid parental leave, free car parking, discounted local gym memberships, in-house café with barista-made coffee, employee referral program, 24/7 access to online retail discounts, tenure & birthday rewards, and that's just to name a few...
• Great location – we're directly opposite Robina Town Centre, easily attend to errands, grab a bite, or go shopping, all on your lunch break
• Culture is important to us – we celebrate success with a company-wide annual conference. We support our staff with recognition programs to show extra appreciation for high performers, those who show great customer service, and for embracing our company values and culture.
• Flexibility – a good work-life balance is vital for engaged employees, which is why we offer flexible working arrangements.
• Stimulating work environment – our colleagues come from all walks of life and bring unique skills and experience to our environment. We love to have fun, connect, and genuinely enjoy coming to work
• Establish your career – with access to development initiatives such as our internal Mentoring Program and on-the-job training, we can help you forge a meaningful career pathway. We support professional and personal growth and are committed to providing our employees with every opportunity to succeed.
• Wellbeing – we value the health and well-being of our team members, with a well-being program focused on physical, mental, financial, and community initiatives.

APPLY NOW

At Localsearch we are committed to providing an inclusive workplace and are proud to be an equal opportunity employer. We celebrate, support, and thrive on diversity. We seek to recruit, develop, and retain the most talented people based on merit, competence, and performance. Our goal is to represent, at all job levels, the clients we serve.

Your application will include the following questions:

Are you a permanent resident of Australia?

What is your expected annual salary?

When are you available to start?

Are you within a commutable distance to our Gold Coast office?

As a premier digital marketing agency in Australia, we've made advertising simple, as well as a tangible, reportable and profitable business necessity. Using websites, search engine optimisation and AdWords, combined with our very own successful search products, we connect brands with their customers every day. 100% privately (and locally) owned, we get business owners don't have the time to do everything—which is why we've been helping Aussies with their marketing for more than 25 years.Available to all businesses, in all industries, Australia wide.

As a premier digital marketing agency in Australia, we've made advertising simple, as well as a tangible, reportable and profitable business necessity. Using websites, search engine optimisation and AdWords, combined with our very own successful search products, we connect brands with their customers every day. 100% privately (and locally) owned, we get business owners don't have the time to do everything—which is why we've been helping Aussies with their marketing for more than 25 years.Available to all businesses, in all industries, Australia wide.

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