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Mgr-revenue-cluster
2 weeks ago
Job Description:
Job Number
Job Category Revenue Management
Location The Westin Melbourne, 205 Collins Street, Melbourne, Victoria, Australia VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
The Cluster Revenue Manager will be required to maximize overall hotel revenue; while balancing profitability; through implementation of an effective revenue management process and data driven fact based business decisions.
CORE WORK ACTIVITIES
Analyzing and Reporting Revenue Management Data
- Provides accurate information pertaining to the market, forecasting, and other revenue management strategies.
- Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
- Analyzes information, identifies current and potential problems and proposes solutions.
- Generates updates on transient segment each period and continually analyzes transient booking patterns.
- Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Generates and provides accurate and timely results in the form of reports, presentations, etc.
- Observes, receives, and otherwise obtains information from all relevant sources.
- Submits reports in a timely manner, ensuring delivery deadlines.
- Analyzes weekly and monthly data to assist in analyzing past strategies; identifies areas needing improvement, identifies competitor set strengths, and develops strategies to best capture available Market Share.
- Analyze STR information to assist in development of RevPAR Index forecasts.
- Produces day by day forecast for current + 3 months and rolling up monthly forecast for full year
- Based on the day by day forecast, deploys transient/group inventory restrictions and pricing strategies, designed to maximize revenue from a rate and occupancy perspective, analyzes trends with the help of One Yield and historical information/knowledge, to be able to set daily and longterm pricing strategies with the aim of exceeding budgeted RevPAR.
- Preparation of the agenda, critiques tracking, competitive analysis and other supporting documents for presentation at market sales strategy meetings. Coordinate and conduct a weekly sales strategy meeting.
Maintain Reservation Systems & Team and Booking Channels
- Maintains accurate reservation system information including EPIC, MARSHA, HPP and MarRFP.
- Ensures rate loading is updated in a timely manner and audited 4 times a year.
- To Mentor, coach, train and empower the Reservations team members on the various reservations processes.
- To conduct appraisals and job chats on all reservations team members and take responsibility for succession planning, staff morale and team development and training.
- Monitors the CEC performance and conducts audit on the reservations process from CEC calls to ensure the content and sell strategy is following hotel's standard.
- Maintains eFast system to ensure correct rate products are distributed to OTA and wholesales.
- Checks distribution channels regularly for hotel positioning, information accuracy and competitor positioning.
- Analyzes channel distribution from MRDW reports and OTA extranet reports to adjust channel strategies if needed.
- Escalates technical questions related to the reservations and property management systems to the support desk in a timely manner.
Managing Revenue Management Strategy
- Provides critical input to property leaders for development of market sales strategy.
- Prepare yearly room revenue budget with detailed sales, marketing and revenue strategies based on market intelligence and demand/supply analysis.
- Identifies package opportunities for the year in periods of high or low demand, and creates rate schedules for all packages and promotions
- Be fluent in the key principles of Company Pricing Strategies. Assists with account diagnostics process and validates conclusions.
- Provides revenue management functional expertise and leadership to general managers and property leadership teams.
- Implements and evaluates revenue tests.
- Ensures that sales strategies and rate restrictions are communicated, implemented and modified as market conditions fluctuate.
- Assists hotels with pricing and provides input on business evaluation recommendations.
- Provides recommendations to improve effectiveness of revenue management processes.
- Ensures property diagnostic processes (PDP) are used to maximize revenue and profits.
Building Successful Relationships
- Attends department head meeting and supports overall hotel operations.
- Communicates key initiatives, demand & market analysis and hotel performance to key stakeholder including hotel team, area lea
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