Marketing Manager

1 week ago

Armadale North, Victoria, Australia Dan Murphy's Full time

About Us


At Dan Murphy's we work with spirit, we're team players, we endeavour for better and are passionate about helping people discover something new; an entrepreneurial spirit that has seen the business grow with today, more than 250 stores across the country.


About the role

You will lead the brand direction and evolution across the business, ensuring continual growth as the business transitions to the next generation of drinkers.

You'll also lead a team of Campaign Leads to deliver on the customer go-to-market strategy across all channels, influencing for change and achieving business scorecard objectives.


You'll be accountable for:

  • The Dan Murphy's brand, embedding Drink Better through the business ecosystem, driving top of mind awareness/mental market share, brand preference and advocacy.
  • Lead all brand plans, campaigns and activations, ensuring it delivers to the business strategy and marketing objectives.
  • Manage the development and execution of strategic or highly commercial Brand campaigns.
  • Ensure consistency across all touchpoints across the Brand Architecture, Creative, Communications and Voice of Dan Murphy's.
  • Manage the Brand A&P budget, including forecasting and monthend reporting, driving efficiency of spend and effective budget management.
  • Oversee creative agency partnerships, including reviewing performance, ongoing contracts and engagements.
  • Partner with key stakeholders to play a pivotal role in the acquisition & advocacy of new customers.
  • Lead & inspire a team of 4 direct reports, empowering them to work end to end in a matrix environment; developing talent and future leaders.
  • Partner with Merchandise & Operations to drive 'Drink Better' through the Customer Trade Plan.

About you

This is an exciting opportunity to share your passion for Marketing and storytelling, collaborating cross functionally to build marketing and customer plans that wins the hearts and minds of our customers.

To be successful you'll have experience in the following:

  • Demonstrated experience in a marketing role, with experiences in brand and campaign management.
  • Experience in developing and executing strategic plans over a 15 year horizon
  • Experience in influencing internal stakeholders including marketing teams and your peers within a cross functional business.
  • Experience managing external agencies and briefing creative teams.
  • Experience leveraging customer insights to derive a plan.
  • A demonstrated ability to communicate and influence effectively with all levels of team across a complex matrix operating model.
  • Excellent presentation and data storytelling skills.
  • Project management & agile mindset/experience an advantage.
  • Tertiary qualification, preferably in marketing or equivalent experience.

The Perks

  • Excellent remuneration package and flexible working in every sense.
  • Everyday Rewards Card which gives you access to exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (BWS, Dan Murphy's, etc) as well as discounts at our ALH Venues.
  • Headspace days no meetings company wide.
  • Training and development we pride ourselves in helping you realise your potential and give you the opportunity to be innovative.
  • An exciting career as our business grows, so do the opportunities for our people

Grow with Endeavour Group


Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy's, ALH Hotels and Pinnacle Drinks.

We are focused on growing and transforming our businesses to meet the changing needs of customers and we're driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation.

At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.


We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.


We'd love to hear from You
LI #work180 #LI-HYBRID

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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