National Account Manager, B&c and Emerging

2 weeks ago

Sydney, New South Wales, Australia Diageo Full time

Job Description:
About Us

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company.

Every day, over 27,000 dedicated people come together at Diageo to create the magic behind our much-loved and timeless brands including Baileys, Guinness, Gordon's and Smirnoff.

Join us, and you'll collaborate with hardworking people from all corners of the world. You'll innovate and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of.

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

About the Role


The Bricks & Clicks and Emerging National Account Manager is responsible for owning the digital strategy and delivery for prioritised Nationals customers and developing emerging Digital Commerce customers in the On-Demand space.


The Digital Commerce team are responsible for winning online shoppers purchases through delivering best digital commerce experience across Bricks & Clicks customers and On-Demand customers.

What does this role look like for you?


As a National Account Manager, you will need to work within our SoA to authorise investment into Digital activities as well as to review M&E to settle return on investment of activity.

Recommendations on how to unlock Digital Commerce growth opportunities with B&C scaled customers in partnership with National Business Managers for accounts.

Recommendations to develop emerging channels in the B&C (Marketplace & Data Rewards) and On-Demand space.

Responsibilities:

Lead implementation of B&C strategy servicing the National accounts via strong understanding of customer platforms and delivering solutions to optimize Diageo's performance and owning day to day digital B&C customer relationships

Collaborate, inform and influence cross functional teams to drive Digital Commerce objectives including commercial, marketing, category & shopper.

Own, report and analyze digital sales performance and monitor competitor activity.


Partnering with the wider Digital Hub to ensure commercial priorities are reflected in performance marketing and media plans, test & learn agendas and retail media strategies.

Act as a digital consult to the Shopper Marketing teams to deliver exceptional end to end shopper experiences.


You'll be responsible for the development and growth of emerging Digital Commerce channels (such as On-Demand), as well as researching digital trends and market insights to inform strategic direction.


Run the syndication, auditing and maintenance of digital content to ensure Diageo brands show up best in class across retailer websites.

Upskill and support brand teams to drive standard process digital content creation.


Lead the Digital Shelf measurement tool to track Key Performance Indicator's such as search performance, product availability and content readiness.

Provide optimization recommendations based on opportunities identified through the data generated.

So, what about you?


The ability to build strong and influential relationships internally and with customers as well being adept at handling multiple partners within a matrix organisation are needed to be successful in this role.


Curiosity about the Digital Commerce landscape and the ability to bring clarity to the opportunity via building and driving daring plans.

Making bold decisions and moving at pace will be the key to unlocking growth.

What are the benefits?

We are an organisation that creates products that are part of celebrations, and our culture reflects this.

At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and implementing your vision.


You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".

This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.


We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the condi

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