Digital Marketing Intern

2 weeks ago


Melbourne, Victoria, Australia PowerData Group Consulting Full time
We are seeking a skilled Digital Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in developing and executing effective digital marketing strategies across various channels. This role requires a strategic thinker with strong analytical skills, creativity, and a deep understanding of the digital marketing landscape.
Key Responsibilities
  1. Strategy Development
  • Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.
Campaign Management
  • Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Optimize website content and user experience to improve search engine rankings and maximize organic reach.
Content Creation and Management
  • Develop and oversee the creation of high-quality content for blogs, articles, social media posts, emails, and other digital platforms.
  • Ensure content is optimized for SEO and aligned with brand messaging.
Analytics and Reporting
  • Utilize analytics tools to measure and report on the performance of all digital marketing campaigns.
  • Provide actionable insights and recommendations based on data analysis to improve campaign performance.
Team Leadership
  • Manage and mentor a team of digital marketing professionals.
  • Foster a collaborative and innovative team environment.


RequirementsRequired Skills
  • Proven experience in digital marketing, with a strong focus on SEO, PPC, and social media marketing.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
  • Excellent analytical skills and experience with data-driven decision making.
  • Strong communication and interpersonal skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing or a similar role.
  • Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.



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