Marketing Coordinator

2 weeks ago

Sydney, New South Wales, Australia Lakeba Full time

Our Vision/Mission Statement:

_Lakeba engineers' future technologies that accelerate businesses_
_towards a better tomorrow._
Our portfolio consists of 15 businesses and their specialist technologies. Twelve are being built, three have already exited.

By conceiving these businesses and their technologies from the ground up, creating their operational models and commercialising them into mature revenue and profit-generating businesses.


Founded in 2013 and awarded Microsoft Gold Partnership status in 2018, _The Financial Times_ recognised Lakeba as an Asia Pacific High Growth Company for two years running, in 2020 and 2021.

Lakeba's also ranked as one of Australia's Fastest Growing Companies.

We develop our technologies from our headquarters in Sydney, Australia. Supported by our offices in India, Italy, the UK and the US.

With a team of 160 specialists in capital funding, coding, financial management, marketing, operations, public relations, risk management and, of course, technology.


About the role:

Key Responsibilities:

  • Work with the CMO and the Marketing Managers to deliver all projects and tasks with high output
  • Support an industryleading CRM program / Microsoft Dynamics, including oneoff campaigns, lifecycle campaigns and campaign automation
  • Manage customer segmentation and personalise campaigns
  • Optimise audience segments to maximise CRM sales growth and reduce database churn
  • Analysis of CRM campaigns to report on success/ROI
  • Work with developers and venture leads to create an eDM Program tailored to their business
  • Build optimal channel marketing tactics and build build programs and campaigns into the marketing automation platform and ensure a rhythm of review, monitor, optimize and reporting
  • Manage LinkedIn and Yammer announcements and CANVA designs
  • Coordinate all administrative tasks within the Marketing department

Requirements:

  • At least 23 years' experience in Marketing
  • Entrepreneurial spirit, creativity, ability to think innovatively and pivot on idea where necessary
  • Ability to juggle competing priorities, to be responsive and to effectively manage your time
  • A fast learner you love understanding how things work and why and look for ways to improve
  • Proven project management skills and ability to build project plans to deliver to timing and objectives
  • Work with other technical consultants in architecting our CRM system, related customizations, and reports to model the client's organizational processes\
  • Excellent time management skills and proactive attitude
  • Customer centred design thinking for all integrated marketing campaigns with focus on CRM
  • Skills in the SEO and SEM including Socialmedia tasks
  • Previous experience working with creative agencies, external partnerships, and relationship management/executive teams
  • Great interpersonal skills and openness to learn and develop to add value to our business

Education/Experience:

  • Bachelor's Degree in Marketing/Digital or Relevant tertiary qualifications
  • 2+ years' experience in a similar type role across Marketing
  • HTML skills desired but not essential
  • Canva skills required
  • Proven handson experience building CRM campaigns
  • Solid technical ability comfortable with technology, ability to work across a variety of systems, extracting and manipulating content across different online platforms.
We value innovation, integrity, quality, and collaboration.

If this sounds like the opportunity for you, please reach out to us.

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