CRM and Marketing Automation Specialist

3 weeks ago

Canberra, ACT, Australia Adecco Full time
Are you passionate about digital transformation and client engagement?

  • Work with the largest recruiting solution in Australia
  • Join an award winning marketing team
Join a supportive team who loves innovation, optimisation and performance. Bring your expertise to understand how our customers want to hear from us and when.

Client Details


DFR is on a mission to recruit the right people, in the right numbers, at the right time to support the ADF to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families and lifestyle.

That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services.

We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.

Be you, and we'll be better together.


To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.


Description


As a CRM and Marketing Automation Specialist, you will create and deliver engaging and impactful communication and support digital initiatives including campaign planning, journey creation, reporting and optimization.


Reporting to Digital, CX and Social Media Manager, you will support the growth of all digital channels through customer journeys and marketing automation.

You will drive strategy for marketing campaigns in a dynamic and comprehensive way, work on audience segments, bring personalization capabilities and provide relevant and engaging content.


You will:

  • Understand customer journeys and find ways to optimise them
  • Set up journey's, test them and report on them.
  • Drive new customer acquisition and strategy as well as retention of our current customers
  • Hero best channel practice.
  • Work with the wider marketing team on creative messaging, and optimising creative messaging
  • Understand data, how to integrate it from our CRM and website
  • Think outside the box and always look for new opportunities and innovation.
  • Keep up to date with current legislation and always work within compliance guidelines.

Profile

Your background will demonstrate:

  • Experience working with CRM and Social Media Management software is desired
  • Experience in customer journey mapping, audience segmentation and automation journey design and development.
  • High level of literacy for creating written content / communications
  • Ability to collaborate and manage relationships with a variety of stakeholders across cross function teams
  • HTML and CSS knowledge
  • Ability to collect, analyse and interpret data from various sources to use in decisionmaking
  • Demonstrated ability to:
  • Solve problems and think like a leader
  • Work independently and as part of a team
  • Learn quickly and adapt to changing situations

Job Offer


If eligible, please attach your resume and a cover letter introducing yourself and telling us what attracted you to the position and value you believe you can add to this role.


Note:
Your cover letter should be no longer than 800 words.

Applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs.

Please connect with us at any time during the recruitment process for a confidential conversation if you require assistance to participate fully in our recruitment process.

**DFR_CRM_

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