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Digital Brand Manager

3 months ago

Wacol, Queensland, Australia Volvo Group Full time
Australia

Position Description
At

Volvo Group Australia, we aim to lead in the automotive world by creating innovative transport solutions built around making our customers' lives less complicated. We are looking for curious, creative people who want to change the world through innovative thinking and contribute to Volvo transformation journey.

Volvo Group Australia HQ, Wacol has a unique opportunity for a Digital Brand Manager in the Brand, Marketing and Communications team.

The primary objectives of the role are to lead the digital marketing and social media strategy including optimisation of the digital touchpoints for Volvo Group Australia and the Group's brands (Volvo Trucks, Mack Trucks and UD Trucks) to:

  • drive an increased familiarity and consideration of the total offerings and campaigns
- generate enquiries to dealerships and;
- gain insights into customer's online behaviors.


The role also has a strong focus on developing reporting mechanisms and analytics for all brands using internal and external data to improve marketing efficiencies.


Key responsibilities include:

  • Develop and manage digital marketing and social media strategy for the Group's brands
  • Manage the Group's social media promotional digital buy and liaising with stakeholders such as Brand Managers and Media providers
  • Drive and develop the Group's work in Lead Generation Platform based on the insights found through continuous research into the Customer Journey & Customer Purchase funnel
  • Measure and communicate monthly digital promotion results (website, campaign performance, social media, media monitoring and AdWords)
  • Manage the Group's social media platforms and develop existing and new platforms as they become available.

Who are you?
Do you dream big? We do too, and we are excited to grow together.

In this role, you will bring:

  • At least five years' experience working in marketing or communications or a related field.
  • Formal marketing qualifications (tertiary level)
  • Extensive background in marketing and communication, social media and graphic design
  • Strong writing skills with the ability to adapt content to adequately suit the tone of voice of the brands and also the platform its being used on
  • Desirable skills (highly regarded but not a requirement): Hootsuite, social media reporting tools, Mailchimp, Salesforce, Google Analytics, Wordpress, Photoshop for digital content creation
  • Strong analytic skills and experience drawing conclusions from multiple complex sources
  • Strong project management skills and the ability to coordinate multiple projects to meet competing deadlines.
  • Welldeveloped decisionmaking and creative problem solving skills.
  • Strong commitment and drive to take initiative, improve and deliver

What's in it for you:

- $100-$120k base salary + super + incentive program

  • VGA is committed to flexible working arrangements, helping employees to achieve their worklife goals
  • Modern, worldclass office with an onsite café, fully electric standup desks
  • Free onsite parking
  • Global powerhouse brand known for embracing a peoplecentric culture and opportunities to travel globally
  • Industryleading parental leave benefits
  • Sonder, a new way to access support for you and your family's wellbeing
  • Volvo car discounts

Ready for the next move?

About us
The
Volvo Trucks brand has been built up over decades and enjoys a solid position worldwide. It is one of the world's best known and respected brands within the commercial vehicle industry. It is associated with the core values quality, safety and environmental care. With Volvo Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. Together we move the world we want to live in and help our customers keep their promises.

Auto req ID
142846BR

Organization
Volvo Trucks

State / Province
Queensland

City/Town
Wacol

Employment/Assignment Type
Regular

Travel Required (maximum)
No Travel Required

Functional Area
Marketing & Communication

13-Aug-2023