Head of Digital Acquisition

1 week ago

Sydney, New South Wales, Australia Domain Group Full time

Head of Digital Acquisition - 12 month max term contract - Sydney Office - Max term contract


A fantastic opportunity for a Head of Digital Acquisition based in Sydney to join the Marketing team on a 12-month parental leave max term contract.

You will lead our in-house team of digital media specialists to develop and execute our digital acquisition strategy across Domain Group.


Who are you?

  • You are an experienced digital leader with strong commercial acumen who has a passion to lead and deliver robust digital acquisition strategies to help our B2C and B2B customers achieve their property goals.
  • Reporting directly to the Director of Digital and Technology in Marketing, you will be responsible for developing and executing the digital acquisition strategy across Domain Group. You will ensure that all digital media buying tools and measurement solutions are fit for purpose and futureproofed for an evolving media and privacy landscape.
  • You will lead the Digital Acquisition team to drive automation of digital campaigns with a constant testandlearn approach. You will use a suite of analytics tools to assess the effectiveness of your strategies day to day and make changes where suitable. As a great communicator with excellent stakeholder management skills, you will partner with our data, insights, segment and lifecycle marketing teams to deliver commercial outcomes across campaigns and alwayson digital activity.***
    You will have:
  • Strong leadership capabilities to develop and grow in
  • house media teams
  • Strategic problemsolving skills with the ability to translate quantitative and qualitative data into a targeted digital acquisition strategy
  • Extensive experience leading teams to implement and optimise campaigns across Google Ads (Search & Display), Facebook Ads Manager, Programmatic exchanges and affiliates
  • Comfortable taking ownership and defining key success metrics with a high level of accountability to deliver on KPIs
  • Experience managing and building relationships with key digital media partners
  • Strong data visualisation skills to effectively communicate performance and business impact to the broader business (eg. Tableau, Datorama)
  • Knowledge of HTML, 3rd party ad tags, and other forms of digital ad code
  • Ability to build strong relationships with internal stakeholders across multifunctional teams
  • Bachelor degree in Business and Marketing or equivalent experience
***
Desirable Skills

  • Experience with Customer Data Platforms, Tealium preferred
***
Why join us?

  • Working hybrid, this is a role that will keep you on your toes. We're the right size business for you to make a real impact, with a workplace culture where you can be you.

Perks of the role include:

  • Flexibility tailored to you so if you've recently made a sea change, work adjusted hours or like the idea of hybrid working, it'll be perfect
  • Access to _Perkbox_, giving you discounts across healthcare, entertainment, food, utilities and more
  • Continuous opportunities to leap, learn and grow.
  • We don't just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities. That's why we want you.***
    Who are we?
  • We shine a light on all things property. Our business aims to simplify the property journey for all involved; motivated by expertise and our exclusive data. Changing the way people engage with property requires a team of diverse thinkers.***
    What's next? _

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