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Digital and Social Lead

3 months ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the role?

We are looking for a performance-driven Digital & Social Lead with proven experience creating multi-channel content for business and finance brands.

You'll play a pivotal role in creating, managing and publishing evergreen digital content and always-on social content, identifying the most relevant and engaging headlines and hooks that demonstrate sharp thinking and a clear understanding of channel best practices and your audience.

You will be responsible for the amplification of existing print and digital content, as well as creating and curating insightful, informative, inspirational and entertaining social and audio content that is grounded in insight.

You will be the core digital and social stakeholder on this account. As such, the role is both hands-on and strategic.

It is a multi-channel role that requires experience in stakeholder management at all levels, an encyclopaedic knowledge of digital and social platform best practice, a proactive attentiveness to channel news, updates and algorithm changes, and an appetite for can-do creativity to ensure our client remains a leader in content.

Key Responsibilities

  • Content planning, scheduling, publishing and reporting
  • Uploading digital content into the CMS
  • Writing original digital content (business/finance focused)
  • Managing, creating and building long-form immersive digital content
  • Creating compelling audio editions/versions of digital content
  • Socialising digital content across an array of social media platforms (LinkedIn, Instagram and Facebook will be priority platforms)
  • Collaborating with designers on social tiles and animated videos, providing content/copy direction in addition to references, scripts and storyboards
  • Interviewing talent on the set of photoshoots, creating trend-inspired original social-first content that's edu-taining and insightful
  • Monthly performance reporting, providing expert analysis and recommendations to support the data and next month's output
  • Championing digital, social and audio knowledge internally and externally; being the point of excellence and confident expert in these channels
  • Attending client meetings and pitching digital, social and audio concepts
  • Proactively ensuring you're up-to-date with the latest channel updates and best practices

Who are you?

  • You will have 7+ years' on-the-job experience in digital and social
  • You will have worked previously as a Digital Lead or Social Lead for a client, agency or publisher (experience working with a business or finance client/brand/title is highly preferable, but not mandatory)
  • You thrive in a fluid, fast-paced and future-focused environment
  • You live and breathe digital and social platforms and performance, recognising the nuances of search vs social and understanding how and why your audience consumes content on different platforms
  • You're collaborative by nature, but also an autonomous self-starter who isn't afraid to throw themselves into things and find a solution
  • You'll have an innate understanding of the sweet spot between content the audience wants to consume, and what the client's business objectives are
  • Past employers will say you have a 'can do' attitude that isn't easily thrown by a curveball and are a natural problem-solver
  • You can think both creatively and analytically, and have a clear understanding of content KPIs and measuring success on digital and social
  • You consider yourself both a leader and a doer
  • You take pride in your ability to take one piece of content and come up with multiple ways to 'sell it' on different platforms that will engage audiences in different ways
  • You're just as comfortable creating content (e.g. interviewing talent or shooting a low-fi video on your phone) as you are briefing video or audio editors to get the desired result
  • You can stick to deadlines and work within a budget and client parameters
  • You have an ability to think big, without forgetting the tiny details
  • You can not only report on performance data, but translate the results into digestible insights that help inform your approach
  • You'll have experience managing and curating an always-on content calendar for social channels
  • You're proficient in Google and Adobe Analytics, search optimisation tools such as SEMrush, as well as social platforms LinkedIn, Facebook, Instagram, X and TikTok and social management and listening tools such as Hootsuite
  • You communicate with clarity, knowledge and a solutions-focused mindset
  • You make multi-tasking look easy, juggling the ever-changing nature of digital, social and audio channels

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

  • Exclusively ours - Access to publications and products from across the News Corp family
  • Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
  • Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
  • Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
  • Financial wellbeing - Support on making the most of your money
  • Perks & discounts - Exclusive offers across a range of products and services
  • Giving back - Make a difference to our communities.
  • Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

Medium Rare is Australia's leading content agency. We work with some of the country's most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events and out of home channels.

Our clients include Coles, Qantas, CommBank, Amex, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors and many more.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across our Sydney, Melbourne Auckland offices. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

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We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.