Brand Experience Lead

1 week ago

Bendigo, Victoria, Australia Southern Cross Austereo Full time

Brand Experience Lead:

Bendigo -
Salaried:

Who are we?
Southern Cross Austereo is Australia's leading media entertainment company, home of LiSTNR and the Triple M & HIT network.

With the ability to reach 95% of the population through our Radio, TV and Digital channels, our mission is to Entertain, Inform & Inspire all Australians Anytime.

Anywhere

  • In 2021 we launched LiSTNR, a curated and personalised Audio-OnDemand destination. It is home to the Hit & Triple M networks, 25 music stations and over 500 podcasts. LiSTNR is Australia's #1 podcast network reaching more than 6.2 million monthly listeners._

What's on offer for you?

  • Full time permanent position based out of our vibrant Bendigo office
  • Flexible & hybrid working environment (we offer a range of flexible working options, not just working from home).
  • Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events
  • PLUS much more
  • Awardwinning, highly supportive and creative culture that enables you to be your best unique self

About the role:


We are on the hunt for a highly skilled and dynamic individual to join our brand experience team as a Brand Experience Lead based in the beautiful Bendigo.

This is an exceptional opportunity to make a significant impact and drive the success of our company's ratings results.


As the Brand Experience Lead, your primary objective will be to collaborate closely with our local Content team to develop and execute creative audience experiences that will elevate our assets and brands to new heights.

By strategically managing, designing, and implementing well-targeted activations and brand experience tactics, you will position our product prominently within the local markets.

Success in this role will require a comprehensive understanding of attracting listeners (ratings) and achieving GFK objectives through various channels, including brand experience activity, external branding, web tactics, and social media.


Working in conjunction with the Brand Experience Director, you will also play a pivotal role in leading, coaching, and developing our team of Brand Experience Specialists and other functional supports within the local market.

A high level of emotional intelligence, humility, respect, and resilience will be essential as you provide guidance and direction in all aspects of audience activity.


Experience we're looking for:

  • Experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy
  • Knowledge of content, sales and promotions in the radio/media industry including an understanding of the business benefits of integration across all platforms
  • Excellent people and resource management skills
  • Successful track record leading, motivating and inspiring complex teams; leading teams towards the delivery of creative solutions
  • Ability to provide creative and practical solutions to meet Sales briefs and Content development needs
  • Excellent communication and presentation skills and the ability to deal with staff and clients at all levels
  • Keen interest in news, popular culture and current affairs relevant to SCA's audiences


If you possess a passion for strategic brand experiences, a track record of driving results, and a commitment to excellence, we invite you to join us in this impactful role.

This is an opportunity to showcase your leadership skills, make a lasting contribution, and propel our brand engagement initiatives to unprecedented levels of success.

Join our team as the Brand Experience Lead in Melbourne and help shape the future of our organization.


We are a values driven organisation - If you genuinely live and breathe our values, you'll be a perfect fit for SCA.

We
collaborate, take
initiative, maximise
creativity, have
courage and act with
integrity.

Keen? by submitting your resume via our careers page.

Hot tip:
_Make sure you download and sign up to _LiSTNR_ - you may be asked about your listening experience throughout the interview process_

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EQUAL OPPORTUNITY:

We are committed to advancing equal employment opportunities for our staff and to diversify and develop our workforce. Furthermore, we aim to recognise the value of attracting and retaining employees with different backgrounds, experience, knowledge and abilities. We also aim to ensure diversity contributes to our business success and benefits individuals, teams, clients and the community.

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