Assistant Brand Manager

3 weeks ago


Sydney, Australia Beam Suntory Full time
What makes this a great opportunity?

Partners with the Marketing Team to activate the strategic marketing direction of a portfolio. This role will execute and support above-the-line, below-the line and NPD initiatives.

Role Responsibilities

•    Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly with Value Creation Strategy/regional strategy
•    Assist with the annual brand planning and budget forecasting, working closely with finance partners and insight teams to actively and accurately monitor ROI and spend.
•    Contribute to strategy development for the designated brand portfolio
•    Partner and influence Shopper and Category teams and other internal partners on implementation of local marketing plans, ensuring executional consistency against marketing strategy.
•    Implement and execute flawlessly on projects that help drive the Australian brand growth strategy
•    Partner across the organization (sales, finance, consumer insights, supply chain, Innovation) to align product strategy to support company sales and profit targets
•    Partner with peers and other internal partners (Innovation, Commercial team, Finance, and Supply Chain) to ensure all Brand projects meet milestones and budgets/ROI
•    Communication of brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)  
•    Participate in the NPD process - support the brand team with POS, product and other logistics for brand programs as required
•    Work closely with aligned agencies to deliver appropriate messaging, brand communication, trade activation and media plans to consumers.
•    Review brand performance and health reviews, tracking, and reporting 
•    Co-ordinate Sponsorship management

Qualifications

•    2-3 years previous in consumer marketing experience
•    Business or marketing degree qualified
•    Liquor industry experience is valued but not essential



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