Marketing Automation Specialist

2 weeks ago

Queensland, Australia Flight Centre Alumni Full time

 

 

  • Would you like to work in a Global team for one of the Australia's largest retail businesses within the Corporate Marketing division?
  • Do you enjoy true flexibility and having complete independence to make the role your own to suit your work/life balance?

 

 

Who we are: 

The corporate travel division of Flight Centre Travel Group comprises of a diverse range of corporate travel brands, headlined by the global powerhouses of FCM and Corporate Traveller. The direct team consists of 5 staff members across the globe and is part of a larger corporate group. The team is independent, diverse, inclusive, work's autonomously and has the technical ability, matched with the tenacity to excel at everything they do.

 

 

The position on offer:

Being the primary owner of Marketing Automation Platform in the ANZ region. 

With a thorough understanding of our prospects, customers, and brands, you will develop and lead the regional automation strategy to acquire, implement, and retain customers. You will drive the execution and optimization of this strategy, ensuring it aligns with our customer journey maps and personas.

You will support the global automation platform alongside the Global Marketing Automation Manager, assisting with the implementation, administration, and adoption of Eloqua across brands to meet project and business needs. This role involves working on regional tactics and plans daily, in conjunction with global projects, to support the overall improvement of the business worldwide.

 

 

Primary accountabilities & objectives: 

Email & CRM:

  • Monitoring and reporting on data, metrics, analytics and optimisation
  • Customer journey building, campaign set up, email design, testing and execution
  • Ensure all solutions configured in Eloqua abide by spam and privacy laws of your region
  • Responsible for supporting/training new and current Eloqua users with their questions
  • Serve as the regional expert and top user of Eloqua cross-functionally on global teams
  • Work to increase adoption and functionality within FCTG to ensure “One Best Way” for Eloqua
  • Manage and build the in-region automation strategy for lead generation, implementation and retention tailored across multiple personas and brands
  • End-to-end email campaign management, including email builds, QA, dynamic list segmentations and proper deployment
  • Continually seek opportunities to advance automation efforts. Create the logic, build and launching automation campaigns for global teams
  • Manage and enhance A/B testing roadmap within email and providing continual results and recommendations for internal stakeholders
  • Regional product support – build superior level product knowledge and support best practice for implementation, program development and campaign execution

 

 

Your Experience:

  • Email Marketing
  • Salesforce CRM
  • Analytics and Reporting
  • 2 Years in a similar type of role
  • Data Management and Database Management
  • Marketing Automation Tools (Eloqua preferred but not required - SFMC, Pardot [Account Engagement])

 

 

What you’ll enjoy: 

 

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt 

🎉Development: Individualised Learning & Development pathway options 

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more 

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more 

🌻Flexibility: Monday to Friday week, business hours with flexible/hybrid options 

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within   

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym 

🌞Mental Health: Support and Employee Assistance Program for staff and family 

🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)   

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave 

💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment 

 

Across our brand, we take our business seriously but not ourselves. We take leaps of faith, have trust in our teams and work collaboratively and take ownership of our business to achieve our goals. Our spirit of egalitarianism, irreverence and ownership defines the way we behave.

 

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