Senior Marketing Manager

4 weeks ago

Port Melbourne, Australia Computershare Full time

This is a hybrid position primarily based at our Port Melbourne workplace. We’re committed to your flexibility and wellbeing and our hybrid strategy currently requires two days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of flexible working. 

We give you a world of potential

Are you an experienced Senior Marketing Manager looking for a part-time opportunity that offers a world of potential?

Computershare Communication Services (CCS) is one of Computershare’s five global business lines. We design, create, deliver, receive, store and manage essential communications for our clients and their customers. Our clients span Finance, Insurance, Wealth, Utilities and Government. 

Inside every communication, we enable our clients to improve the experience for their customers. We manage digital inbound and outbound communications, as well as traditional print and mail.

Communication Services operates four regional businesses – Australia, the US, Canada and EMEA (the UK, Germany and South Africa). This role is the Regional Marketing Partner for Australia. 

Tightly integrated with our ‘front office’ teams (Sales, Relationship Management etc.), the Communication Services marketing team enables the collective regions of CCS to Acquire, Retain and Grow profitable clients who are Computershare advocates.

A role you will love

The Senior Marketing Manager is a new role and a key enabler for our Australian business. You will:

  • Develop, execute and measure the performance of the region’s marketing strategy
  • Research and analyse the voice of our prospects and clients 
  • Generate demand that’s aligned to our business priorities
  • Plan and develop valued content and experiences across the client lifecycle
  • Drive and participate in cross-functional communities of professional practice

The role will develop a deep understanding of the local market and business priorities. Like other key regional partner roles (e.g. Finance, People), this role will work closely with our regional managing director, sales and relationship management teams. You’ll also gain an appreciation of our global business via a small community of regional marketing partners who collaborate regularly.

The role operates in an enterprise B2B context that is accompanied by a complex network of client personas spanning operations to C-suite, and so you’ll bring plenty of experience in Account-Based Marketing (ABM) and Person-Based Marketing (PBM).

If you're looking for a challenging and rewarding role, and you believe you have what it takes to be our lead marketer for Australia, we would love to hear from you

Some of your key responsibilities will include:  

  • Partner with colleagues across the business to translate the business objectives, priorities, market opportunities and core offer into a formal, cohesive marketing strategy for the region that is aligned with our businesses global strategy and business transformation.
  • Define target audience needs, market trends and the competitive landscape using insight and data to inform decision making.
  • Own and maintain persona creation.
  • Collaborate and maintain a two-way dialogue with sales and relationship management to ensure marketing strategy is understood and feedback is actively sought and acknowledged.
  • Oversee launch planning for new business offerings with clear milestones, sequencing, and deliverables.
  • Recommend the annual marketing planning and budget for the business; manage the agreed budget and communicate any changes that may occur.
  • Own regular marketing performance reviews and identification of action items to improve revenue performance, actively contributing learnings and best practice to the marketing team.

What will you bring to the role?   

The Senior Marketing Manager role requires significant experience of managing marketing strategies and campaigns within complex business environments.

Other key skills required for the role include:

  • Significant experience developing and executing marketing strategies and campaigns within large, complex B2B business environments with long sales cycles. Knowledge of B2C marketing will also be desirable.
  • Experience managing all elements of the marketing mix – ideally supported by a recognised marketing qualification.
  • Strong organisational skills with the ability to manage multiple projects, programs and objectives.
  • Local market knowledge and understanding of the region is key. 
  • Equipped with strong Account Based Marketing (ABM) and Person Based Marketing (PBM) capabilities.
  • Strong digital knowledge and skills: CRM, web, social, search.
  • Customer-focused.
  • Good strategic thinking and analytical skills with the ability to understand customer and market data and analyse campaign ROI.
  • Experience developing and managing budgets.
  • Any exposure or experience working on a global scale would be of advantage.

Preferred:

  • Formal marketing qualification (degree or CIM) or Masters in Business Administration (MBA) or college/university degree.
  • Experience working across different global markets and regulated businesses.
  • Knowledge and understanding of the essential communications or associated marketplace would be useful.

Rewards designed for you                      

Flexible work to help you find the best balance between work and lifestyle. 

Health and wellbeing rewards that can be tailored to support you and your family. 

Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.   

Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future. 

And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our handbook will help you find out more about our rewards and life at Computershare, visit computershare.com/careers-handbook. 

#LI-KT1

#LI-Hybrid

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