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Paid Media Specialist

3 months ago

Brisbane, Australia Michael Page Full time
About Our Client

Join a leading global e-commerce fashion brand renowned for its cutting-edge designs, innovative digital shopping experiences, and trendsetting style that resonates with fashion enthusiasts worldwide.

Job Description
  • Assist in developing and executing digital marketing strategies across SEM, Paid Social, Display, and Affiliate.
  • Optimise paid search tactics to boost performance and results.
  • Manage and refine campaigns on Google Ads, Meta, TikTok, Pinterest, and Snapchat.
  • Work with the marketing team to enhance and brief creative content.
  • Continuously optimise campaign structures, audience targeting, and landing pages.
  • Use data to target high-value customers and identify growth opportunities.
  • Build and maintain relationships with affiliate partners.
  • Monitor campaign performance to meet traffic and ROAS goals.
  • Analyse website traffic and visitor behaviour for insights.
  • Conduct regular audits of paid search results for ad visibility and compliance.



The Successful Applicant
  • Strong analytical skills with a deep understanding of mobile/app advertising and analytics tools to drive actionable insights.
  • Ability to craft compelling narratives and exceptional storytelling skills.
  • Proficient in short-form copywriting.
  • 2 years of experience using relevant tools.
  • Experience with TikTok, Snapchat, Pinterest, Meta, Google, and Impact (or similar affiliate platforms)