Freelance Creative Duo

*Seeking Expressions of Interest from "paired" freelance Copywriter & Art Director with ABN*

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.

Today, we are proud to share we’ve served more than 30 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 200+ pet-obsessed people and we're continuing to grow. Together we're dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

The Opportunity

Lyka is looking for a mid-weight creative team to join us on a 3-6 month freelance basis to deliver and lead innovative and impactful creative to support our digital channels.

What you'll do

Reporting to the Creative lead and collaborating with our marketing, growth and product teams you will be required to:

• Deliver captivating, crafted and strategic ideas across different media and communication channels
• Align ideas with project briefs that reflect Lyka’s brand strategy and objectives
• Support brand, content and growth teams on the development and execution of brand marketing, email marketing and performance advertising
• Investigate, articulate and apply Lyka customer learnings and insights to ideas
• Research and apply relevant market and cultural trends and platform insights to the work
• Generate compelling creative focused copy across all mediums including product, packaging, digital experiences and media
• Develop and execute (with the help of our production team) a large volume of digital ad assets to support our growth channels
• Present visual storyboards and treatments for photography or video productions
• Collaborate with creative team, including producer to create high quality assets

Requirements

• 4+ years’ experience in creative advertising or DTC space, working across a diverse range of media
• Experience and proven results in creating campaigns across digital and social platforms
• Excellent communication skills, including confidence in presenting and a collaborative nature
• Be problem solvers, big thinkers, with a fire to drive results; superb organisational skills (hello deadlines)
• Experience in executing high-performance creative, along with the ability to apply learned data and insights to ideas
• Finally (in case you missed it) you must love dogs and be passionate about improving the health of Aussie pups

Please note

• Only open to “creative duos” based in Australia
• We are looking for freelancers with ABNs to join us ASAP on a fee for service/invoice basis
• Please share details for each of the "duo" when expressing EOI (eg share both CVs in one doc, an overall summary or Linkedin profiles)
• A current portfolio of work must be shared with your EOI please

Benefits

• Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product
• Work for a sustainability focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
• Bring your pupper to the office