Senior Manager, Addressable Activations
1 month ago
Why join KINESSO?
Largest global digital marketing agency with 6200+ experts across 60 offices globally.Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.Mentorship programs, learning modules and professional skills training to support your career ambitions.Wellness programs including access to an EAP and wellness coachingAgency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiativesAbout the role:
As an Senior Manager, Addressable Activations within the IPG Mediabrands network, you will create and execute digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.
Key Responsibilities
Collaborate with AdOps and Agency teams on campaign set upEnsure IO requirements are correctly implemented in DSP consolesGenerate and distribute pixels/beacons for DSPsUse DSP and Ad-Server data for daily statistical analysisTrack, measure and analyse early post-campaign activities and troubleshoot as requiredCommunicate campaign status to Client Service teamsGenerate and deliver performance reports using a variety of advanced tools.About you:
4+ years experience in programmatic media including working with DSP's such as DV360, Trade Desk or otherExperience planning, implementing and optimizing campaigns within DSPsConfident in creating digital strategy and presenting insights to clientsAdvanced excel skills, data visualization, charting and analysisAbility to organize and manage detail work campaign performanceSolid understanding of ad networks, exchanges, or auction marketplacesUnderstanding of the digital landscape with a desire to learn about emerging technologiesThe ability to have funAbout KINESSO
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.
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