eCommerce Specialist

Holding the title of ‘world’s most instagrammed cake’ is a pretty tasty honour 
So, as the eCommerce Specialist, being at the forefront of driving our eCommerce channels should be just as sweet 

Based at the Black Star Pastry HQ in Alexandria, we are looking for an eCommerce Specialist to join our team

Reporting to our Brand Manager, this role will collaborate heavily with the marketing space to ensure our eCommerce efforts are appropriately supporting our wider Marketing strategy. 

Day-to-day, the role will see you maintaining our online platforms to ensure the selected products are getting the spotlight at the right time. This might look like the following: 

• Overseeing and maintaining our online platform’s technical and functional operations to ensure a flawless user experience, including CRM detail. 

• Advocating enhancements in our online customer experience and eCommerce capabilities. 

• Coordination with delivery partners ensuring our content is up to date on their platforms. 

• In your dedicated channels, taking charge of inquiries, guiding customers from first contact to final delivery. 

• Championing our brand at expos and fairs, driving brand recognition and customer engagement. 

• Identifying trends and working to collate feedback and informative reports, to help drive the ideation of new approaches and even new product development.  

• Based on feedback from your online customer pool, make appropriate recommendations on improvements to in-store processes that will enhance the overall online shopping experience. 

• E-Commerce Campaigns: the crafting and execution of dynamic comms and notifications via – social media, email, and more – to drive traffic, expand our customer base, and boost sales. 

• Create tailored audience segments and personalised content to elevate engagement and conversion rates. 
• Maintain the digital marketing calendar, ensuring the wider team are informed of all scheduled activities. 

The eCommerce Specialist will also be a key contributor to the success and development of a new Loyalty Program, our Celebration Cake channel and will partner closely with the Brand Manager participating in a variety of generalist marketing activities.  

About You: 

This is a great role for a go-getter who is passionate about cake and the online customer experience. Perhaps you are a marketer looking to take the next step in your eCommerce career, or a passionate business analyst with a unique marketing flair.   

• Hold a Bachelor's Degree in Digital Marketing, Business, or a similar field. 

• At least 2 years of experience in a related role. 

• Have excellent English language skills and top-notch communication abilities with a copy-writing flair. 

• Enjoy working with others and tackling problems with creative thinking. 

• Excel at multitasking and have great organisational skills. 

• Pay attention to detail and love being part of a team. 

• Lead with confidence and manage your time like a pro. 

• Have a hands-on, adaptable approach to business needs. 

Pride, mastery, teamwork, authenticity and innovation are at the heart of our business practices and culture, and we are looking for someone who shares these values.  

About Us:  

Black Star Pastry has been a beloved Sydney institution since opening its first boutique patisserie in Newtown in 2008, famously known for our Strawberry Watermelon Cake.

With four stores in NSW and three in Victoria, along with a state-of-the-art Production Kitchen in Alexandria, we continue to delight customers with our innovative pastries and desserts. Our growth has been marked by exciting brand activations and pop-ups across Australia. 

Why Join Us?  

Be a part of a dynamic team in a thriving business known for its iconic desserts.  

You'll have the opportunity to make a significant impact on our eCommerce strategy, working in an environment that values creativity, collaboration and innovation, and offers fantastic benefits that include –  

• Additional Annual Leave Day for your birthday–and a cake to celebrate your day 

• Additional Well-being Day 

• Free, confidential counselling support through an external provider. 

• Great team culture–we are diverse, inclusive and believe our people are our biggest asset. 

Apply Now  

If you’re passionate about digital marketing and ready to take our eCommerce platform to the next level, we’d love to hear from you.