Marketing Manager – Perpetual Corporate Trust
4 weeks ago
More Time Off for What Matters: Enjoy up to 6 weeks of leave
Flexible Work Environment: Work where we work best – whether in the office or from home
Be responsible for executing marketing initiatives that align with PCT’s business strategy
Perpetual Group is an ASX-listed company (ASX:PPT) headquartered in Sydney, Australia, currently consisting of 11 leading brands across three distinct businesses: Asset Management, Wealth Management and Corporate Trust.
Following the completion of a comprehensive Strategic Review in May 2024, it was announced that Perpetual Limited will become a standalone Asset Management business, and has entered into an agreement with an affiliate of Kohlberg Kravis Roberts (KKR) who will acquire the Corporate Trust and Wealth Management businesses.
About the role
An exciting opportunity to be part of the Perpetual Corporate Trust (PCT) Business as Marketing Manager. Perpetual Corporate Trust (PCT), a specialist business within the Perpetual Group, is a leading fiduciary, custody and digital business in Australia, with operations in Singapore.
We provide a unique range of products to help clients, and the industry, be more effective, efficient and economical while managing ever-increasing cyber security risks and maintaining compliance. Domestic and global financial institutions leverage our corporate strength, commercial approach, risk and compliance practices, expertise and service excellence in debt markets, managed funds and digital solutions to enable our clients success.
Perpetual Digital, PCT's innovation company, helps drive PCT, our clients’ and the broader markets success through our next-generation software and data solutions
The Marketing Manager will be the lead for acquisition, retention, and cross-sell strategies across PCT and is responsible for executing marketing initiatives that align with PCT’s business strategy, enhancing client engagement and supporting long-term growth. Key objectives include:
Drive targeted marketing strategies to attract, retain, and expand relationships across PCT’s primary client segments:
Global and domestic investment managers
Financial institutions, including ADIs and non-ADIs, such as major banks, regional banks, non-banks, and mutuals
Corporations.
About the Role
As the Marketing Manager within Perpetual Corporate Trust, you will:
Oversee the end-to-end management and execution of campaigns and events, coordinating effectively with both internal stakeholders and external partners.
Conduct analysis post-campaign to assess ROI and measure marketing impact.
Provide client communication and business marketing support as scheduled and as needed. This includes managing core product and service marketing collateral, tools, resources, and templates.
Drive and oversee the scheduling and execution of events.
Ensure strict adherence to Perpetual brand guidelines. Maintain up-to-date branded templates, providing business units with access and training as required.
Produce and update marketing collateral, including direct website content updates and coordination with agencies for complex tasks. Liaise with martech suppliers and build EDM templates.
Work with the Marketing Communications Manager to drive engagement on the PCT LinkedIn channel through strategic content development.
Manage and oversee client data accuracy. Collaborate with business units to maintain up-to-date data, and provide training and support for CRM data management.
Support new business initiatives as they arise.
Ensure adherence to marketing processes and policies, including obtaining necessary sign-offs and conducting audits.
Contribute ideas to improve marketing and operational efficiency.
Work closely with PCT business teams to ensure all distribution and marketing initiatives are implemented on time.
Engage proactively with stakeholders across the business to ensure buy-in, driving the success of a segment-focused strategy.
Work closely with the Marketing Communications Manager to jointly support client communication efforts. Together, develop, coordinate, and execute effective communication strategies that resonate with clients and reinforce brand integrity.
About you
We’re looking for someone with:
Relevant tertiary education
Minimum 5 years marketing experience and experience in B2B or Institutional financial services marketing industry
Solid understanding of marketing principles, methods, and strategies, with experience across a broad range of disciplines, including digital, advertising, PR, social media, events, brand management, content development, and referral partnerships
Strong skills in events management
Demonstrated project and campaign coordination skills, from concept to measurement and analysis
Proven project and campaign management skills from initial idea through to measurement and analysis
Digital native with strong CRM expertise
Strong idea generation skills – proactive and creative.
How we work
Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients; the way we approach decision-making to the questions we ask and the problems we solve.
Employee benefits
Work from anywhere in Australia for up to one month each year.
An annual allowance to empower you to prioritise your personal wellbeing.
Access to LinkedIn learning, study support and commitment to supporting professional development.
We have partnered with Jawun for over 10 years supporting regional Indigenous organisations.
Diversity and inclusion
WGEA Employer of Choice for gender equality since 2018.
Strong commitment to all aspects of Diversity and Inclusion through a robust 7 pillar strategy.
A growing number of employee-led networks who work to raise awareness and drive continued change.
We support over 50 First Nations Communities, helping to secure the communities future. We encourage applications from Aboriginal and Torres Strait Islander People.
We’re committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.
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