Marketing Manager, Accelerated Growth

2 weeks ago

Melbourne, Australia Bupa Full time

About the Role

Own the planning, execution and strategic marketing activities that deliver against business objectives and targets for the Accelerated Growth program with a focus on finding and engaging new audiences in a digital (app based) product and driving them to relevant products and services across Bupa.

The Marketing Manager – Accelerated Growth will work autonomously to deliver on acquisition marketing strategies for the Accelerated Growth program. This role will be accountable for end-to-end marketing activity, working collaboratively in an ambiguous environment with enterprise-wide stakeholders to deliver on program KPIs, including customer growth and lead generation. 

Responsibilities

Develop and manage marketing activity for Accelerated Growth including:

  • Produce digital paid media and other acquisition strategies, promoting our accelerated growth digital product and service offerings to our target audience, acquiring them as efficiently as possible. 
  • Drive customer engagement & conversion to relevant products and services across Bupa.
  • Work with Brand & Connected Care (GTM) teams define and align the brand, positioning and marketing proposition.
  • Work closely with the Customer Engagement and Personalisation team, to drive engagement, active users and product feature utilisation. 
  • Ensure precise, timely and effective execution of prioritised marketing activity. 
  • Develop how we report on marketing performance, then conduct weekly reporting and analysis, utilising marketing and audience insights to optimise program performance.
  • Foster effective working relationships with stakeholders to ensure seamless delivery of marketing activity to achieve business objectives. 
  • Ideate, validate, and assess marketing strategies to close strategic gaps and to help inform responses to business challenges and opportunities.

Skills & Experience

  • Solid experience in marketing, particularly in a product or acquisition focused role and including end-to-end campaign delivery. 
  • Experience in marketing mobile apps achieving acquisition and utilisation outcomes essential.
  • Demonstrated experience managing digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape and how to balance with other channels and levers for growth.
  • Experience in launching and / or marketing new brands or products highly desirable.
  • Effective and proactive stakeholder engagement and collaboration.
  • Strong reporting and analytical capability. 
  • A demonstrated ability to work within a matrix team structure in a highly regulated industry to deliver business outcomes.
  • Advanced understanding and application of marketing communications principles and strategies including brief writing, creative and media assessment.
  • Ability to thrive and lead in an ambiguous environment essential.

The benefits of working with Bupa

  • Flexible hybrid working environment
  • Competitive salary
  • A small supportive team where your contribution is truly valued
  • Permanent roles attract performance incentives
  • Generous leave provisions including 14 weeks paid parental leave
  • Significant discounts on health, travel, home, car, landlords and pet insurance
  • Health and wellness initiatives and discounts 

A career at Bupa is more than just a job. It’s an opportunity to make a real difference in the lives of our customers and communities. Our purpose, helping people live longer, healthier, happier lives, is what inspires us. It’s a promise to our customers to change lives for the better. Our people are at the heart of this. It’s their passion, ideas and commitment that will shape a brighter future for both Bupa and our customers. 

How to Apply

Please click Apply to be taken to our online application process.  Please note that as part of your application you will also be asked to complete a number of pre-employment checks including Criminal History.

To learn more about working at Bupa please visit our website: www.bupa.com.au/careers 

Bupa is an equal opportunity employer. We are committed to ensuring equality in recruitment, development, retention and promotion of staff and that no-one is disadvantaged based on their gender, cultural background, disability, sexual orientation or identity, or Aboriginal and Torres Strait Islander heritage. We encourage people from all backgrounds to apply.

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