Marketing Manager

1 month ago

Saint Kilda, Australia Miller Leith Full time

The Company
Miller Leith have partnered with Health Lab, a prominent disruptor in the health and wellness sector. Offering 100% plant-based snacks that expertly blend health benefits with indulgent flavours, Health Lab provides consumers with a unique and satisfying experience. Going beyond traditional snacks, Health Lab has fostered a deep emotional connection with Australian consumers and gained recognition for its innovative strategies. With a mission to redefine health through clean, plant-based ingredients, Health Lab has secured a presence in major retailers. Their commitment to a forward-thinking approach, characterised by genuinely clean ingredients, exceptional quality, and a touch of fun, sets them apart as a leading health food brand.

The Role
Embarking on an incredible growth trajectory they are now seeking a Marketing Manager to join their team on a permanent full-time basis. This newly established position will report directly to the Creative Director, and collaborate closely with Managing Director, while also working cross-functionally with various departments within the organisation. You will form a fundamental part of the marketing division and will be responsible for:

  • Developing and executing a comprehensive brand and marketing strategy to enhance domestic brand awareness and increase household penetration.
  • Plan and implement marketing strategies for key product launches to meet business objectives.
  • Create impactful brand experiences and community engagement.
  • Cultivate strategic collaborations and partnerships with aligned brands and influencers.
  • Strategise and execute marketing campaigns focused on expanding brand awareness and household penetration.
  • Utilise sampling, trial initiatives, brand partnerships, and digital/social activations.
  • Monitor and evaluate marketing campaign performance against predefined goals.
  • Ensure alignment with brand values across all marketing efforts.
  • Effectively manage the marketing budget.
  • Oversee two direct reports, guiding and mentoring a Social Media Manager and Graphic Designer.
  • Establish streamlined team processes to achieve objectives and metrics promptly.
  • Collaborate with the Sales and Innovation Team to develop cohesive business plans for brand growth.

Skills & Experience

  • A minimum tenure of 5 years’ experience in Brand Marketing, preferably with a disruptive brand across FMCG, Retail, Health & Wellness, Beauty, or Fashion. 
  • A demonstrated and sound highly strategic and innovative mindset, with meticulous attention to detail and a track record of successful execution.
  • Tertiary qualification, ideally in Business Management, Marketing, Communications or similar. 
  • Exceptional relationship-building skills, capable of effectively engaging with stakeholders.
  • Proven ability to work at pace and thrive under deadlines and efficiently manage projects to ensure timely and successful delivery.
  • Hands-on approach, ready to actively engage in tasks and projects.
  • Commercially driven mindset, continuously seeking solutions and offering innovative ideas to foster business growth.

Benefits
On offer is a competitive salary package, a central work location, and a people-first culture that promotes inclusivity and diversity. Additionally, employees can enjoy access to BFT and Core Plus classes, a long with team breakfasts, lunches, and daily snacks.

Click apply now if this sounds like your next career venture For additional information, please contact Morgan Atkinson via morgan@millerleith.com.au

Consultant

morgan@millerleith.com.au

Reference number: BH-5146
Profession:MarketingMarketing Manager

Company: Miller Leith Melbourne
Date posted: 2nd Apr, 2024

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