Shopper & Category Insight Specialist

5 months ago


Chadstone, Australia Officeworks Full time

About the role

Are you passionate about understanding customer behavior and driving business growth? As a Shopper and Category Insights Specialist at Officeworks, you will delve into the shopping habits and preferences of our customers, translating data into actionable insights. Your work will directly impact the optimization of our offerings, enhancing customer experience and fostering category growth. Join us in making sense of customer and category data to deliver engaging and profitable customer experiences.

Key Responsibilities:

Conduct regular reviews and analyses of economic, market, industry, competitor, customer, and shopper trends. Generate insights to inform Vision Planning, Category Plans, and Range Reviews, discovering new value areas. Collaborate with the Customer and Commercial teams on priorities and plans. Champion customer-focused decision-making and bridge knowledge gaps with the Insights Data and Analytics team. Support broader Customer Insights functions, including NPS, research, and business planning/partnering.

About you

Having experience in the following would be ideal: 

Technology Used:

Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) PowerBI YouGov Platform Medallia CX Platform Qualtrics Platform Snowflake

Work Experience:

Proven business partnering experience Demonstrated ability to design and model category metrics. Essential analytics experience within a category or shopper function Significant experience working with industry data (such as Nielsen, IRI, Experian) Minimum 7 years of data analysis, interpretation, and data visualization experience Experience using SQL for data management and Advanced Analytics software desirable

Skills/Knowledge/Attributes:

Strong business partnering and stakeholder management skills Passionate about customer insights Strong visualisation and story telling skills Highly analytical with a strong attention to detail Growth mindset with creative problem-solving abilities Ability to multitask and take initiative Team player with a collaborative approach Retail experience preferred but not essential

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

An inclusive, diverse, and supportive environment. Flexible working arrangements to best support your individual needs. A key focus on wellbeing and safety. Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart, Target and Catch. Ongoing training and development opportunities to progress your career. Industry leading Growing Families policy.

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