Flagship Store Manager

1 month ago


Melbourne, Australia Seafolly Full time
  • Generous employee discount on all Seafolly & JETS products
  • Bonus birthday day off
  • Career progression & development

We’re looking for a passionate and driven Flagship Store Manager to lead our team, elevate the customer experience, and drive the Seafolly Chadstone store to success.

About Seafolly:
Seafolly has been defining generations of Summer since 1975 when it was founded in Australia’s most iconic beach lifestyle location – Bondi. We produce women’s swimwear and apparel that elicits a feeling like no other, crafting confidence through fashion, as desirable and dependable as the Australian sun. Created with the wearer in mind with a non-negotiable foundation of considered coverage and flattering fit, each collection includes styles for many body types.

Today, we are a truly global fashion brand. Our swimwear, apparel and accessories collections are sold year-round in over 50 countries, including 35 Seafolly-owned concept stores in Australia, and Singapore, and online servicing key markets in Australasia, Singapore, North America, and the UK.

Key Responsibilities:

  • Deliver brand standards across all retail touch points maintaining the Flagship store as a model store across all disciplines.
  • Lead and coach the team to uphold company values, delivering exceptional customer experience and strong product knowledge.
  • Drive sales and KPI performance, holding team members accountable and analysing data to maximise opportunities.
  • Champion the Customer Loyalty program, Omni Channel activities, and visual merchandising standards.
  • Foster a motivated, transparent environment and support team development through training, mentoring, and succession planning.
  • Manage staffing, rosters, and costs effectively, ensuring compliance with stock and cash handling policies.
  • Oversee store security, audits, and stock takes, and provide support to the Area Manager as needed.

You will need:

  • Previous experience in a retail management role within fashion.
  • Strong leadership with a focus on people development and team performance.
  • Excellent communication, coaching, and interpersonal skills.
  • Passionate about retail and customer service, with a strategic, organized approach.
  • Skilled in managing multiple priorities, driving results, and adapting to change.
  • Committed to upholding business standards, procedures, and leading by example.
  • AP21 experience is advantageous.

We offer:

  • Generous employee discounts on Seafolly & JETS product
  • Bonus day off on your birthday
  • Paid Parental Leave 
  • Employee Assistance Program (EAP)
  • Training & development

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