Brand Executive

What you’ll do:

Reporting to the Brand Specialist, this role is within a team of marketing professionals. You will play a crucial part in enhancing our brand presence and executing our communications strategy.

This position is perfect for someone who has a sharp eye for detail. Your weekly activities will be diverse and include developing content strategies, creating content, briefing agency partners, reviewing creative work, SEO, web publishing, content authoring, asset management, and managing integrated campaigns across various online channels.

This an exciting opportunity for those who have an interest in marketing, guest experience, and tourism, with the ability to travel to some of Australia’s best holiday locations as part of the role.  Our preferred candidate will be able to tick these boxes:

• Social media management: Strategise, plan, and schedule, social media content on all platforms to align with NRMA Parks and Resorts brand activities, ongoing campaigns, and industry trends.
• Engagement reporting: Takes ownership and is confident in analysing and presenting social media engagement results and industry-trending content.
• Content creation: Demonstrates the ability to edit photos and videos for use across social media and web content where required.
• Copywriting: Craft engaging captions for social media, campaigns, and webpage content to drive brand engagement.
• Influencer management: Oversee the NRMA Parks and Resorts content creator marketing program, including influencers and PR famils.
• Brand awareness: Enhance brand presence through effective collaboration with charities events, and other third-party partners.
• Blog management: Experience with webpage content, editing, development, SEO keyword, and Generative AI integration.
• Technology: Works in synergy with a variety of CMS tools, such as Falcon, Jira, Adobe, Canva, and the Microsoft suite.
• Finance: Monitor budgets, create POs, and manage finance tracking via Microsoft Excel and finance programs.

What you’ll bring:

• 2 years + in a similar role – industry experience will be an advantage
• Tertiary qualifications in marketing, tourism, or similar field would be highly advantageous
• Advanced Microsoft Office skills and sound knowledge of social media platforms, highly regarded
• A can-do attitude and an ability to flex style depending on your customer or audience
• Highly motivated & energetic, solutions-oriented self-starter with an adaptable teamwork style
• Great communicator with excellent written and verbal skills

What’s in it for you:

At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit 

• Progressive flexibility, leave and well-being benefits to help you balance all of life's priorities 
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts. 
• Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more 
• “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year 
• Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements 
• Discounts on all NRMA insurance products including car, home & travel 
• Grow or progress your career and move around the country or across the NRMA Group's business with us. 

Know you belong:

At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience.  We welcome people from First Nations and all walks of life and embrace unique perspectives.  

While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:    

• We made the 2022 AFR Boss Best Places to Work List 
• Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan 
• Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025 
• Certified as a Family Inclusive Workplace 
• Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer 

Are you nodding your head as you read this?  Ready to roll up your sleeves and really make a difference?  Apply now  We cannot wait to hear from you