Freedom Boat Club

Company Background:

Over the past several years, Brunswick has completed a significant transformation of its business, evolving from a recreational portfolio company with several large divisions operating in disparate markets, to a pure-play marine operating company – the authentic leader in the marine industry. Within this operating model, the purpose of the Business Acceleration division is to expand and diversify marine participation and generate new sources of value for Brunswick through boating services and business model innovation. Business Acceleration primarily focuses on end consumer solutions (B2C) and opportunities that increase new boater participation.

The acquisition of Freedom Boat Club in May 2019 was a game-changer and established Brunswick (and Business Acceleration) as a leader in boat clubs and the Boating-as-a-Service marketplace. The business is exceeding growth, financial and synergy targets. Significant growth opportunities remain in the U.S., Canada and EMEA through a company operated and franchise business model. Over the past few years, Freedom has completed a series of acquisitions of franchise-operated Freedom Boat Clubs and converted them to company-operated, thereby generating regional “super territories” that now include over 15 corporate clubs to manage, operate, scale, and unlock operating efficiencies.

Opportunity: The Business Development Center (BDC) Representative is responsible for promptly responding to incoming leads inquiring about membership to Freedom Boat Club and providing a strong first impression of our brand, offerings, and competitive differentiation. They engage with potential customers to understand their needs and schedule appointments for the sales team. Additionally, they manage and update customer information in the CRM system, conduct timely follow-ups to maintain lead engagement, and provide excellent customer service. This role also involves collaborating with sales and marketing teams to align lead generation strategies and meet performance targets.

Key Responsibilities:

Lead Management: Respond promptly to incoming leads via phone, email, and online chat. Customer Interaction: Engage with potential customers to understand their needs and provide relevant information about products and services. Appointment Setting: Schedule appointments for customers to meet with the sales team. Follow-Up: Conduct timely follow-up with leads to maintain engagement and move them through the sales pipeline. Database Management: Accurately enter and update customer information in the CRM system. Customer Service: Address customer inquiries and concerns, providing solutions or escalating as necessary. Performance Metrics: Meet or exceed monthly targets for lead response time, appointment setting, and customer satisfaction. Collaboration: Work closely with the sales and marketing teams to align on lead generation strategies and improve overall customer experience.

Skills & Requirements:

Communication & Interpersonal Skills

Clear and professional verbal and written communication Effective team collaboration Maintaining professionalism in all interactions

Customer Service Skills

Empathy and understanding of customer needs Prompt problem-solving

Organizational Skills

Efficient time management Attention to detail in data entry and follow-up

Technical Proficiency

Experience with CRM software Proficiency in Microsoft Office Suite or similar tools

Follow-Up Skills

Persistent and reliable lead follow-up

Analytical Skills

Data interpretation for performance tracking Assessing customer needs and recommending solutions

Required Experience

Minimum 1-2 years of experience in a BDC, Customer Experience, or Call Center Role. CRM, Internet, Outlook Email, MS Word, and Excel Knowledge

Preferred Experience

Previous BDC/Customer Service Experience/Call Center in a Marine or Automotive type environment

---