Senior Marketing Investment Analyst

4 weeks ago

Sydney, Australia TPG Telecom Full time

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity

Reporting to the General Manager for Commercial Marketing, this role will contribute to the ongoing success of TPG Telecom by optimising the investment of the annual Marketing Budget for all TPG Telecom Brands (excluding felix). This will be supported by a focus on Marketing Return on Investment (MROI), budget planning, reporting, and ongoing management of the annual marketing budget.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

Marketing Budget Planning: By working closely with the Brand and Media Heads of this role will ensure that marketing spend is allocated optimally and plan as well as make recommendations on marketing opex budget annually and ongoing Marketing Return on Investment (MROI): Have a deep understanding of all TPG Telecoms products down to a volume, revenue profitability level, specifically Customer Lifetime Value in order to inform Return on Media Investment Media Mix Modelling: Own the TPG Telecom Media Mix Modelling (MMM) tool. With MMM and a MROI mindset - you will take a granular approach to marketing spend allocation by brand, product, geographic area, and by media channel. This granular approach will ensure TPG Telecom Marketing spend is optimised across all products and brands. Marketing Post Analysis: Across all layers of the marketing mix including (but not limited to) TV and Radio, Digital, Direct Mail, and In Store BTL, be the key contact to support the Marketing team on all campaign post analysis work. Marketing Reporting Rhythms: Build, maintain, and own Marketing Weekly and Monthly reporting rhythms that support, not only the marketing team, but the wider Consumer Team including Sales, Product and CLM. This includes “Weekly Pulse Meetings,” as well as monthly reporting.

Knowledge and experience

Strategic thinking, manage complex problem solving. Commercial acumen. Analytic and commercial skills. Demonstrated experience delivering in large scale complex organisations. Excellent communication skills, interpersonal and collaborative skills.

Benefits and perks

Flexible hybrid way of working (from home and office) ‘Stay Connected Mobile’ – Access to a free mobile plan ‘Stay Connected NBN’ – Access to a free NBN 100 plan ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year Access to TPG Learning Hub platform and internal development opportunities Access to Corporate Partner Discounts

Bolder and better together 

Don’t meet every single requirement? We're ok with that. Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference

We’re all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

#LI-Hybrid #LI-RS1 IND2

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