Customer & Shopper Marketing Manager
4 weeks ago
Your Impact
An exciting opportunity has come up in ALB's Shopper Marketing team for a Customer & Shopper Marketing Manager focusing on Petrol & Convenience/Independent Grocery channels. This role lead and drives the shopper marketing strategy in these channels working closely with the Marketing & Sales teams to deliver amplified commercial plans.
Key Responsibilities:
Work in collaboration with the Account Teams, Channel Strategy Manager, Insights Team, Marketing Brand Managers, Agencies and Customers to understand and represent customer and market requirements. Achieve internal alignment via early stakeholder engagement, brief agencies appropriately and manage all aspects of each solution. Build and deliver commercial activation Go To Market plans achieving required lead times, communicating clearly the project expectations that deliver incremental value and help to achieve success in store. Development of an 18-month rolling plan with strategic activity based on strong customer, competitor and market understanding. This includes validation of brand and channel opportunities. Work cross functionally and provide support to sales and marketing teams, whilst managing workload via creative agencies.About you:
Proven experience in a high volume and fast paced consumer goods company, or marketing communications agency. Very strong commercial understanding and experience including insight into competitor and retailer strategies and activity. Expertise in designing and implementing go to market strategies to convert brand plans into sales-driving initiatives. Sales and customer facing experience is highly valued. Experience with eCommerce and Digital marketing preferred.-
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