Head of Marketing

We are seeking a Head of Marketing to lead our Marketing Team at the National Store Support Centre in Rochedale. This role is dynamic and fast-paced, where you will be responsible for developing and executing marketing strategies and campaigns to achieve key business objectives and KPIs.

You will collaborate with various business divisions and agency partners to ensure the successful delivery of our marketing strategy, continuously enhancing the customer journey. Reporting to the General Manager of Customer, you will play a crucial role in supporting the Amart Marketing Team to achieve goals, implement strategies, and drive customer-focused outcomes.

This is an exciting opportunity for an ambitious marketer to become a key member of a dynamic and high-performing marketing team at an iconic brand.

About the Role

Reporting to the General Manager of Customer, you will bring a genuine passion for marketing and retail to this leadership role. As the Head of Marketing, you will be responsible for driving key initiatives and ensuring the successful execution of marketing strategies. Your key responsibilities will include, but are not limited to:

• Developing the Annual Promotional Trade Plan: Maximize business outcomes through strategic planning and execution.
• Overseeing the Delivery of the Trade Plan: Manage the execution of promotional activities, including media, advertising, key visuals, sales offers, and team coordination.
• Leading Campaign Activation: Guide creative/production agencies, media partners, and internal teams in activating comprehensive marketing campaigns across offline channels, from concept development to implementation.
• Collaborating Across Channels: Work closely with the Head of Digital to ensure impactful, consistent campaigns are delivered across all marketing channels.
• Partnering for Promotional Activities: Develop and manage initiatives with partners to drive additional promotional activities and advertising opportunities.
• Managing Brand Campaigns: Oversee the execution of brand-focused marketing initiatives.
• Developing Category Initiatives and Product Launches: Lead marketing efforts for specific categories, such as the launch of new product lines (e.g., Outdoor Launch).
• Directing Photography and Visual Content: Oversee photography development and set priorities for the Photography Studio.
• Evaluating Campaign Effectiveness: Assess the performance of marketing campaigns to ensure business objectives are met.
• Project Management Excellence: Demonstrate strong project management skills to drive results.
• Leading and Developing the Team: Provide leadership and development opportunities for four direct reports. 

About You

To thrive in this role, you will bring the following skills and experience:

• 5+ Years of Relevant Experience: Proven track record in marketing, with a strong understanding of industry trends.
• Tertiary Qualifications: A degree in Marketing or a related field.
• Retail Industry Experience: Previous experience in the retail sector is highly regarded.
• Excellent Communication Skills: Strong verbal and written communication abilities to effectively engage with various stakeholders.
• Proficient Computer Skills: Advanced skills in Microsoft Office programs.
• Highly Organized: Ability to manage multiple projects simultaneously while maintaining a structured approach.
• Attention to Detail: Meticulous in planning and execution to ensure quality and accuracy.
• Customer-Focused and Results-Driven: Committed to achieving business objectives and enhancing the customer experience.
• Proactive and Self-Motivated: Able to hit the ground running, show initiative, and lead by example.

Prior retail experience is highly valued.

A little bit about us:

We are a positive and dynamic organisation with over 50 years of success in the industry and continued expansion nationally. We offer a great workplace culture, one that values and leverages the unique ideas, capabilities and experiences you bring. We believe this strengthens our ability to deliver on our business goals, particularly as it relates to innovation, growth and our focus on customers.

We offer:

Training and development  – We believe that in life you never stop learning. The same applies when you work here – from your first day and throughout your career

Reward and Recognition  – We acknowledge and reward the hard work of our people

Career development  – We actively encourage our team to further develop themselves in their current role and to learn the skills required to become a leader in our business

Real Career Opportunities  – We offer genuine career opportunities in roles all across Australia

Employee Discounts  – We don’t just transform the homes of our customers; our team enjoy industry leading discounts across our entire range too

Community Involvement  – We believe in things that are bigger than us. Like community. We are proud to support a number of charities