Social Media Specialist

2 weeks ago

Geelong, Australia Cotton On Group Full time

ABOUT THE ROLE

We have a very exciting opportunity in our Cotton On Australia / New Zealand team as a Social Media Specialist. If you love creating brand awareness and engaging customers through impactful content on social channels – we’d love to chat

Your role will consist of various tasks, which include:

• Bring to life the Social Media content strategy, in line with the brand strategy, across multiple channels (Instagram, TikTok, Paid Social and Facebook), maximising engagement, channel growth and influencing purchasing behaviour.
• Own the Social Media calendar and strategy with flexibility and agility.
• With a curiosity mindset, never stop learning, testing, measuring and optimising our Social Media activities.
• Bringing your deep understanding of reporting and Social Media metrics, confidently find and present recommendations.
• Bring your innovative thinking to content, sharing ideas and references for content that delivers cut through, and process that enables social-first content outcomes
• Interact and engage with our community on our Social Media channels, building the Cotton On community.
• Deliver creativity in the development of content ideas, understanding formats that drive engagement and awareness vs. sales and new customer acquisition.
• Be the trend setter - Keeping up with latest Social Media trends, jumping on viral moments and turning it into on-brand content.
• Lead the way by identifying relevant market, platform and consumer trends that will keep Cotton On at the forefront of Social.
• Partner with our Paid Social Media team to set-up, adapt and analyse ad campaigns.
• Influence our Influencer Marketing team to identify and integrate relevant content creators and content trends into our roster and onto our Social Media channels.
• Collaborate and build relationships with other departments including brand communications, marketing and art directors to ensure that our Social Media content aligns with our overall business objectives and customer needs.
• Provide guidance and support to the social media coordinator 

SKILLS & EXPERIENCE

• Tertiary qualifications in Marketing, Communications or Advertising preferred
• Demonstrated experience establishing consumer focused social channels
• Solid understanding and interest in retail essential
• Proven analytical and reporting skills
• Strong knowledge of web and social analytics platform tools essential

OUR CULTURE

To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.
Our team members are a passionate group of people, committed to making a real difference in people’s lives through our philanthropic arm, the Cotton On Foundation. It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.

BENEFITS

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:
50% team member discount for all of our 7 brands.
‍ A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club)
A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door
️ The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.
Flexible working – enabling you to find the right working rhythm to be at your best.
Competitive salary packaging – ensuring we are constantly benchmarking to industry.
On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.
An Employee Assistance Program for you and your family.
Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.
Team mingle celebrations, speaker’s series, surprise and delight moments – the magic happens when we get together.
Do you have a dog? Bring them into the office. We love them

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