Consumer Insights Analyst
5 days ago
We are recruiting for a Consumer Insights Analyst to join our CMI team within our corporate function. Reporting into the Senior Consumer Insights & Analytics Manager, this unique role will enhance your strategic thinking and ability to transform raw data and observations into compelling narratives that inspire action and drive business impact.
ABOUT THE ROLE:
Lead the charge in understanding consumer behaviour, motivations, and needs, becoming a trusted advisor to brand and marketing teams. Combine your expertise in consumer insights with a deep understanding of shopper behaviour to generate a -degree view of the consumer journey. Develop and manage impactful qualitative and quantitative research studies end to end, leveraging a variety of methodologies including panels, focus groups, surveys, and data analysis. Analyse complex datasets, market trends, and research findings to extract compelling insights that drive strategic decision-making. Translate your findings into clear, concise, and actionable recommendations, using compelling presentations and visualizations to inspire action. Design and oversee robust research plans end to end, analysing data from multiple sources to draw meaningful conclusions.ABOUT YOU:
+ years of experience in market research, consumer insights, or a related role. Expertise in qualitative and quantitative research methodologies, including experience with consumer insights, shopper insights or from a related market research field. Experience in FMCG with brand health tracking, scan sales and shopper panels extremely desirable. Excellent communication, presentation, and interpersonal skills to engage with a broad range of stakeholders. Strong problem-solving skills and a passion for understanding consumers and leveraging data to drive business success.ABOUT THE PERKS
Profit Share, Life insurance and Income Protection On-site gym, on site café & on site staff shop at our St Kilda Road head office Access to Health & Well-being programs throughout the year Corporate & Staff discounts as well as annual product allowance to useABOUT L’ORÉAL AUSTRALIA & NEW ZEALAND
The L'Oréal Groupe in Australia & New Zealand has a portfolio of complementary brands, and a common purpose - to create the beauty that moves the world. Our goal is to offer every person the best of beauty in terms of quality, efficacy and responsibility to satisfy all beauty needs. We understand that everything we do can have a meaningful impact and we strive to remove barriers, support flexibility and championing inclusivity. We acknowledge the Traditional Custodians of the lands where we work.
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