Digital Marketing

4 weeks ago


Sydney, Australia moomoo Full time

Digital Marketing & Partnership Specialist

MOOMOO AU is seeking a dynamic and enthusiastic Digital Marketing & Partnership Specialist to join our growing team. This role will focus on day-to-day engagement with Key Opinion Leaders (KOLs) and partners to enhance our brand presence and drive user acquisition.

Responsibilities:

KOL & Influencer Management:

  • Develop and execute comprehensive KOL marketing strategies
  • Identify and recruit high-impact Key Opinion Leaders in finance and technology
  • Design innovative collaboration frameworks with influencers
  • Measure and optimize KOL campaign performance and ROI
  • Build and maintain long-term relationships with top-tier influencers

Performance Marketing & Growth:

  • Design data-driven digital marketing campaigns
  • Manage multi-channel performance marketing initiatives
  • Optimize user acquisition strategies across digital platforms
  • Implement advanced tracking and attribution models
  • Conduct comprehensive A/B testing and conversion optimization

Partnership Development:

  • Identify and evaluate strategic partnership opportunities
  • Negotiate and manage collaborative marketing agreements
  • Develop partnership marketing programs
  • Track and report partnership performance metrics
  • Create scalable partnership ecosystem

Market Research

  • Conduct competitive market research
  • Monitor emerging digital marketing trends in Australian fintech
  • Develop actionable insights for marketing innovation
  • Create comprehensive market intelligence reports

Requirements

Qualifications:

  • 5+ years digital marketing experience in Australian market
  • Financial services and fintech industry experience will be highly desired
  • Proven track record in performance marketing
  • Deep understanding of Australian digital ecosystem
  • Expertise in KOL and influencer marketing
  • Advanced data analysis skills
  • Strong project management capabilities
  • Keen interest in finance and investment markets

Benefits

  • Competitive salary commensurate with experience
  • Performance-based bonuses
  • Professional development opportunities


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