Customer Marketing Lead

3 weeks ago

Chadstone, Australia Officeworks Full time

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

As the Customer Marketing Lead at Officeworks, you'll play a pivotal role in crafting and executing customer-focused marketing strategies. You'll be responsible for understanding customer segments and developing targeted campaigns that drive engagement, retention, and growth. Reporting to the Customer Marketing Manager, you’ll work closely with internal teams and external agencies to ensure our marketing initiatives align with business goals and deliver exceptional customer experiences. Officeworks provides a flexible working environment and this role is based at our Chadstone Support Office in Victoria.
 

Key Responsibilities
•    Customer Insights and Campaigns: Interpret customer insights and sales priorities to lead the development of targeted marketing campaigns. Collaborate with internal design and external agency teams to deliver impactful customer-focused content.
•    Stakeholder Collaboration: Work cross-functionally with Marketing Operations, Merchandise, Education Strategy, Business Sales, Retail Operations, and IT teams to develop integrated marketing strategies.
•    Strategy Support: Assist in aligning marketing efforts with the business’s strategic calendar, working with the Customer Marketing Manager and other teams on quarterly planning.
•    Compliance and Best Practices: Ensure marketing activities adhere to relevant laws, including Trade Practices and Privacy laws. Partner with Legal to stay updated on compliance.
•    Administration and Reporting: Track marketing expenditure and optimise workflows, working with Merchandising Managers to build strong internal partnerships.
 

About you

  • Education & Experience: Bachelor’s degree in Marketing or related field. At least 6 years in marketing, with 3+ years in retail (B2C/B2B experience preferred).
  • Skills & Attributes:
    • Proficiency in Microsoft Office
    • Strong communication skills with experience in cross-functional collaboration.
    • Knowledge of both traditional and digital media, social content, CRM, and PR.
    • Detail-oriented with exceptional organisational and time management skills.
    • Ability to analyse data and derive actionable insights.
    • Experience managing relationships with creative, media, digital, content, and design agencies.

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support your individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart, Target and Catch.
  • Ongoing training and development opportunities to progress your career.
  • Industry leading Growing Families policy.

At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

Officeworks is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant. #LI-MS and #LI-Hybrid 

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