Head of Marketing

1 week ago

Sydney, Australia Qantas Airways Limited Full time

Job Description

  • Take the opportunity to provide strategic marketing thought leadership to the marketing team 
  • Drive the Marketing strategy for our Member and Partner program
  • 12 month Fixed-term contract based at Mascot Campus

Qantas Loyalty is a high performing business and has a history of launching exciting new brands and services that make a difference to its millions of Frequent Flyer and Business Rewards members. Qantas Frequent Flyer and Qantas Business Rewards remain at the core of the program, while the business has evolved to include a number of businesses such as Qantas Money, Qantas Insurance, Qantas Hotels & Holidays and Qantas Wine.

As the Head of Marketing, is responsible for leading, developing and delivering the Qantas Loyalty Member and Partner marketing strategy, launch cross-channel communications and
ongoing marketing for Qantas Loyalty.  You will also be responsible for the development and implementation of strategies to increase engagement with the Loyalty program, increase effectiveness of marketing campaigns and increase ROI. This includes member lifecycle strategies and the development of a content strategy for members, as well as marketing for potential customers and new Loyalty businesses.

This role is a critical player in designing commercial outcomes for Marketing activity to ensure commercial objectives, and growth, are delivered.  You will collaborate with stakeholders across the business to leverage opportunities and create a positive customer experience which
increases member activity and therefore revenue for the business. This role is also responsible for the efficient running of the operational elements of the marketing team both internally and externally, this includes; managing suppliers to ensure cost efficiencies for the business, ensuring processes are managed correctly, and building productive working relationships.

What you’ll bring to the role –

  • Fifteen years’ experience in marketing, media, digital or related disciplines in a large/listed corporation. While not mandatory, Retail experience is desirable.
  • ​A thought-leader with a passion for developing innovative marketing solutions through the use of data, insights and experience.
  • Minimum five years marketing experience in corporate or agency environment, with
    expertise in data driven marketing and digital experience preferred.
  • Proven track record in building successful marketing plans and implementing class -
    leading creative campaigns using external marketing and advertising agencies.
  • Keen interest in online, social media and mobile trends, technologies and
    innovations.
  • Solid understanding of the technology linked to web and mobile development.
  • Previous experience in managing at least one direct report.
  • Excellent interpersonal and communication skills – both written and verbal – with the
    ability to effectively liaise and negotiate with all levels of management.
  • Deep analytical approach to problem-solving.
  • Results-oriented.

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless. 

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

  • We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
  •  We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
  • We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
  • We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Applications close on the 4th of December.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

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