Digital Account Manager

Digital Account Manager (Paid Search)

Ready for a fresh challenge at an award-winning media agency that values your growth and innovative thinking? We're on the hunt for a Digital Account Manager (Paid Search) to join our 20+ strong team in Thirroul on the beautiful South Coast . This is your chance to feel recognised for your achievements and make a real tangible impact working on leading Aussie and global brands

Why work at Connected?

• Join a dynamic, flexible, high-performance team.

• Work alongside dynamic high-profile brands across FMCG, education, retail, health & fitness, tech, among others.

• A competitive salary package and benefits (comparable to roles in Sydney).

• Hybrid working arrangements – 3-4 days in the Thirroul office, 1-2 days from home.

• Regular social activities, health and wellness initiatives and team events – quarterly activities, Wellness Wednesday's, OzTag team.

• Annual leave entitlements that increase to 5 weeks per year.

• Professional training and development through one of Australia's leading private educators.

• The ability to give back through community and charity support programs.

We look for team members who really want to contribute to the overall success of our independent agency who align to our agency values: Performance, Energy, Integrity, Heart, and Unexpected(ness).

We pride ourselves on being nimble and flexible problem solvers for our clients. We offer this same approach to our team members.

As a Digital Account Manager (Paid Search), you will be responsible for:

• End to end management of paid search across a portfolio of clients including strategy development, implementation, performance, optimisation and reporting.

• Partnering with clients and the broader client team to understand key objectives and success metrics - providing feedback, strategic direction and recommendations to improve ROI.

• Manage a digital executive and work in close collaboration with the broader search team to deliver market leading search campaigns.

• Work closely with the client team to understand holistic performance across all channels and how they can work together to drive performance against key KPI's.

• Work closely with the client and client team to write compelling ad copy and drive creative recommendations across PMAX and the broader Google/Bing network.

• Undertake keyword research and competitor reviews to uncover further opportunities.

• Proactively communicate regularly with all clients on performance updates and check-ins.

• Responsible for budget delivery and management.

• Optimise daily across all accounts.

• Weekly/monthly performance analysis reporting as well as industry insights and trends.

• Actively stay across new product developments and offerings and share updates and insights with the team and clients.

• Present proactive account initiatives.

• Working with the team to assist clients in setting up performance tracking for campaigns.

• Working with the team to coordinate the delivery of creative (with both internal and external agencies/clients) to ensure accurate and timely uploads for campaigns.

What you will need to be successful in this role:

• 2-5 years experience in a Paid Search role or strong digital account management experience with a passion for specialising in paid search (if you have more experience than this, also reach out for a chat).

• Some experience building and managing paid search accounts within Google Ads / editor and Bing, while working with multiple stakeholders and strict deadlines.

• Show a deep understanding of the industry and marketing in general.

• Strong analytical and data analysis skills, with the ability to derive insights, and generate recommendations to enhance performance.

• Ability to work autonomously, collaborate and lead by example within a team.

• Bring a positive and solutions-based approach to challenges and obstacles.

• Exceptional organisational skills and the ability to handle multiple complex projects simultaneously.

• Strong attention to detail.

• Strong written and verbal communication skills and confidence in presenting.

• GTM and GA4 set up experience is highly regarded but not essential as training will be provided.

• Tertiary qualifications in marketing or advertising are ideal but not essential.

• Experience in Microsoft Office Suite, particularly Excel and PowerPoint.